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Building Implementable Marketing Models by Naert Philippe (12 results)
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Building implementable marketing models. Ex-Library.
Published by Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
ISBN 10: 9020704362 ISBN 13: 9789020704365
Language: English
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
Association Member: ILAB
Seller rating 5 out of 5 stars
paper. Condition: good. No Jacket. xii, 406 p.
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Building implementable marketing models. Ex-Library.
Published by Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
ISBN 10: 9020704362 ISBN 13: 9789020704365
Language: English
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
Association Member: ILAB
Seller rating 5 out of 5 stars
hard. Condition: good. No Jacket. xii, 406 p.
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Building Implementable Marketing Models
Published by Martinus Nijhoff, 1978
Language: English
Seller: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germany
Seller rating 5 out of 5 stars
gebundene Ausgabe. Condition: Gut. 406 Seiten; Das hier angebotene Buch stammt aus einer teilaufgelösten Bibliothek und kann die entsprechenden Kennzeichnungen aufweisen (Rückenschild, Instituts-Stempel.); der Buchzustand ist ansonsten ordentlich und dem Alter entsprechend gut. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 790.
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gebundene Ausgabe. Condition: Gut. 406 pages Sprache: Deutsch Gewicht in Gramm: 550.
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Condition: New. SUPER FAST SHIPPING.
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Condition: New.
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Building Implementable Marketing Models
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 127.40
US$ 15.74 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Building Implementable Marketing Models
Published by Kluwer Academic Publishers Group, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Language: English
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671. . 1978. Softcover reprint of the original 1st ed. 1978. Paperback. . . . .
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Taschenbuch. Condition: Neu. Building Implementable Marketing Models | Philippe A. Naert (u. a.) | Taschenbuch | 418 S. | Englisch | 1978 | Humana | EAN 9789020706741 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Building Implementable Marketing Models
Published by Kluwer Academic Publishers Group, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Language: English
Condition: New. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671. . 1978. Softcover reprint of the original 1st ed. 1978. Paperback. . . . . Books ship from the US and Ireland.
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Building Implementable Marketing Models
Published by Springer, Humana Mai 1978, 1978
ISBN 10: 9020706748 ISBN 13: 9789020706741
Language: English
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders. 420 pp. Englisch.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Philippe A. Naert (1945) is the Dean of TIAS Business School and Professor of Marketing, Tilburg University, The Netherlands.Peter S.H. Leeflang (1946) is Professor of Marketing at the Department of Economics at the University of Groningen.
