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Edward L Bernays

Published by Independently Published, United States (2020)

ISBN 13: 9798689173542

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About this Item: Independently Published, United States, 2020. Paperback. Condition: New. Language: English. Brand new Book. In Crystallizing Public Opinion, Edward Bernays lays out his founding principles for the field of public relations. He shows how he effectively used these methods to shape the perceptions and actions of those he set out to influence. Topics he discusses include: - The roles of a public relations counsel and their importance to organizations.- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.- Identifying the best time and medium to communicate with certain groups of people.- How to determine what information to deliver. Seller Inventory # APC9798689173542

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Bernays, Edward

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About this Item: Paperback. Condition: VeryGood. signs of little wear on the cover. Seller Inventory # 536ZZZ00O39M_ns

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Bernays, Edward

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About this Item: Paperback. Condition: VeryGood. Little shelf wear. Seller Inventory # 530ZZZ00K5WL_ns

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Bernays, Edward

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About this Item: Paperback. Condition: VeryGood. Little shelf wear. Seller Inventory # IRV-Q-9780486836584

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Bernays, Edward

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About this Item: Paperback. Condition: LikeNew. Remainder mark. Seller Inventory # 530ZZZ00OHMP_ns

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Bernays, Edward

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About this Item: Paperback. Condition: LikeNew. Remainder mark. Seller Inventory # 535ZZZ00LBFS_ns

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Miller, Mark Crispin (int); Bernays, Edward

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About this Item: Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 11871890-5

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Bernays, Edward

Published by Ig Publishing (2011)

ISBN 10: 193543926XISBN 13: 9781935439264

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About this Item: Ig Publishing, 2011. Paperback. Condition: Good. Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access codes. Customer service is our top priority!. Seller Inventory # S_294432095

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Bernays, Edward L.

Published by IndoEuropeanPublishing.com (2019)

ISBN 10: 1644390469ISBN 13: 9781644390467

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About this Item: IndoEuropeanPublishing.com, 2019. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 1644390469-2-4

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Bernays, Edward L.

Published by Indoeuropeanpublishing.com (2019)

ISBN 10: 1644390469ISBN 13: 9781644390467

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About this Item: Indoeuropeanpublishing.com, 2019. Paperback. Condition: BRAND NEW. Seller Inventory # 1644390469_abe_bn

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Edward L Bernays

Published by Indoeuropeanpublishing.com, United States (2019)

ISBN 10: 1644390469ISBN 13: 9781644390467

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About this Item: Indoeuropeanpublishing.com, United States, 2019. Paperback. Condition: New. Language: English. Brand new Book. Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of group psychology, and disseminated by not merely purveying but actually creating news.He gives examples from his early career and cites ideas from theorists including Walter Lippmann and Wilfred Trotter.Crystallizing Public Opinion appeared the year after Lippmann's Public Opinion and can be construed as an application of Lippman's principles to the active manipulation of public opinion. Whereas Lippmann saw a bigger role for government in steering public opinion, Bernays focused on the corporation and its public relations attaché.Professor Sue Curry Jansen argues that Bernays distorted Lippman's work (and that public relations historians such as Stuart Ewen and Larry Tye have uncritically recapitulated Bernays on this point). She writes that Public Opinion is an analysis of the constraints on rationality which confront a democratic society and that "Bernays systematically inverts Lippmann's critique into an apology for public relations by selectively and deceptively quoting him in support of positions that Lippmann clearly rejects." Whereas Lippmann treated the stereotype as a sort of blind spot, or obstacle to rational thinking, Bernays viewed it as "a great aid to the public relations counsel" despite being "not necessarily truthful". She also finds that Crystallizing Public Opinion sometimes attributions quotations to Lippmann which do not match the text of Public Opinion at all. Seller Inventory # AAV9781644390467

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Bernays, Edward

Published by Suzeteo Enterprises (2019)

ISBN 10: 194784492XISBN 13: 9781947844926

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About this Item: Suzeteo Enterprises, 2019. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 194784492X-2-4

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Bernays, Edward

Published by Suzeteo Enterprises (2019)

ISBN 10: 194784492XISBN 13: 9781947844926

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About this Item: Suzeteo Enterprises, 2019. Condition: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Seller Inventory # 194784492X-2-1

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Bernays, Edward

Published by Suzeteo Enterprises (2019)

ISBN 10: 194784492XISBN 13: 9781947844926

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About this Item: Suzeteo Enterprises, 2019. Paperback. Condition: BRAND NEW. Seller Inventory # 194784492X_abe_bn

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Edward Bernays

Published by Suzeteo Enterprises, United States (2019)

ISBN 10: 194784492XISBN 13: 9781947844926

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About this Item: Suzeteo Enterprises, United States, 2019. Paperback. Condition: New. Language: English. Brand new Book. You may not know Edward Bernays, but Edward Bernays knows you. As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation. A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle. He made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations. Bernays would find plenty of businesses and organizations eager to put him to work. Bernays would be called in to help overthrow governments, sell products that no one wanted, and leave some lasting legacies that no one is even aware of today, such as engineering the acceptance of adding fluoride to a community's water. Thanks to work by people like Bernays, you can never be quite sure that what we accept as good and proper today was not in fact originally a marketing scheme by some business looking to make a buck. "Crystallizing Public Opinion" is eye-opening, but can only be the start. The power of mass media to manipulate the masses would be pressed into service by numerous individuals for a variety of reasons over the course of the 20th century. Perhaps it is time for the reader to know as much about them as they know about you. Seller Inventory # AAV9781947844926

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Bernays, Edward

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 38654605

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Bernays, Edward

Published by Digireads.com (2019)

ISBN 10: 142096299XISBN 13: 9781420962994

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About this Item: Digireads.com, 2019. Paperback. Condition: BRAND NEW. Seller Inventory # 142096299X_abe_bn

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Bernays, Edward

Published by WWW.Snowballpublishing.com

ISBN 10: 1684113040ISBN 13: 9781684113040

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About this Item: WWW.Snowballpublishing.com. Paperback. Condition: new. This item is printed on demand. Seller Inventory # 9781684113040

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Bernays, Edward

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 39147795

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Bernays, Edward

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About this Item: Condition: New. Seller Inventory # 39147795-n

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Bernays, Edward

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About this Item: Condition: New. Seller Inventory # 38654605-n

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Bernays, Edward

Published by G&D Media 10/14/2019 (2019)

ISBN 10: 1722502800ISBN 13: 9781722502805

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About this Item: G&D Media 10/14/2019, 2019. Paperback or Softback. Condition: New. Crystallizing Public Opinion (Original Classic Edition). Book. Seller Inventory # BBS-9781722502805

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Bernays, Edward

Published by WWW.Snowballpublishing.com 3/20/2017 (2017)

ISBN 10: 1684113040ISBN 13: 9781684113040

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About this Item: WWW.Snowballpublishing.com 3/20/2017, 2017. Paperback or Softback. Condition: New. Crystallizing Public Opinion. Book. Seller Inventory # BBS-9781684113040

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Bernays, Edward

Published by Digireads.com 8/22/2019 (2019)

ISBN 10: 142096299XISBN 13: 9781420962994

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About this Item: Digireads.com 8/22/2019, 2019. Paperback or Softback. Condition: New. Crystallizing Public Opinion. Book. Seller Inventory # BBS-9781420962994

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Miller, Mark Crispin (int); Bernays, Edward

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About this Item: Condition: New. Seller Inventory # 11871890-n

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Miller, Mark Crispin (int); Bernays, Edward

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About this Item: Condition: As New. Unread book in perfect condition. Seller Inventory # 11871890

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Bernays, Edward

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About this Item: Ig Publishing. Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00014737983

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Edward Bernays

Published by Digireads.com, United States (2019)

ISBN 10: 142096299XISBN 13: 9781420962994

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About this Item: Digireads.com, United States, 2019. Paperback. Condition: New. Language: English. Brand new Book. "Crystallizing Public Opinion" is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related his own experiences as a public relations counsel to numerous organizations, such as helping Lithuania bolster its national identity by spreading positive information about Lithuania to intellectuals, sports fans, and politicians, who in turn would influence others. Bernays recognized the increasing importance of public perception as a matter of interest to both official organizations and private companies. He combined a study of individual human psychology and group identity with an understanding of symbolism and media. Bernays was the first to recognize that to effectively guide public opinion, organizations must control and carefully time the dissemination of their news rather than merely reacting to what is being said by others. "Crystallizing Public Opinion" remains a fascinating and hugely important work in understanding public perception and opinion. This edition is printed on premium acid-free paper. Seller Inventory # APC9781420962994

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Bernays, Edward L.

Published by Ig Publishing 8/16/2011 (2011)

ISBN 10: 193543926XISBN 13: 9781935439264

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About this Item: Ig Publishing 8/16/2011, 2011. Paperback or Softback. Condition: New. Crystallizing Public Opinion. Book. Seller Inventory # BBS-9781935439264

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Edward Bernays

Published by Dover Publications Inc., United States (2019)

ISBN 10: 0486836584ISBN 13: 9780486836584

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About this Item: Dover Publications Inc., United States, 2019. Paperback. Condition: New. Language: English. Brand new Book. Famed as the father of public relations, Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies.Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays -- whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. -- cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers. Seller Inventory # BTA9780486836584

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Results (1 - 30) of 163