Published by Pearson Education, Limited, 2000
ISBN 10: 0130185256 ISBN 13: 9780130185259
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages.
Published by Pearson Education, Limited, 2000
ISBN 10: 0130185256 ISBN 13: 9780130185259
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
First Edition
Condition: Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Pearson Education Canada, 2007
ISBN 10: 0131213458 ISBN 13: 9780131213456
Language: English
Seller: Mad Hatter Bookstore, Westbank, BC, Canada
First Edition
Soft cover. Condition: As New. 1st Edition. Canadian Edition-A tight and unmarked copy-" Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success." From the Back Cover: "Discover the Essential Theories and Practices of Successful Marketing Management! Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today's marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success. Special features of A Framework for Marketing Management, Canadian Edition: "Streamlined coverage that provides a wealth of information in one concise volume. Canadian Marketing Excellence vignettes at the beginning of each chapter that explore marketing management success from a uniquely Canadian perspective. Current examples and up-to-date data that ensure the management strategies you learn will be highly relevant in today's fast-paced marketing world.".