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Schwab, Victor O.

Published by Wilshire Book Company (1982)

ISBN 10: 0879803975 ISBN 13: 9780879803971

Used

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From: Better World Books: West (Reno, NV, U.S.A.)

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About this Item: Wilshire Book Company, 1982. Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP97868633

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Victor O. Schwab

Published by Echo Point Books & Media

ISBN 10: 1626549621 ISBN 13: 9781626549623

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About this Item: Echo Point Books & Media. Condition: Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Seller Inventory # X-032-0821

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Victor O Schwab

Published by Wilshire Book Company (1982)

ISBN 10: 0879803975 ISBN 13: 9780879803971

Used Softcover

Quantity Available: 1

From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: Wilshire Book Company, 1982. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0879803975-2-4

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Victor O. Schwab

Published by Wilshire Book Co (1985)

ISBN 10: 0879803975 ISBN 13: 9780879803971

Used Paperback

Quantity Available: 1

From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Wilshire Book Co, 1985. Paperback. Condition: Used: Good. Seller Inventory # SONG0879803975

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Victor O. Schwab

Published by Image Book Company (1962)

ISBN 10: 0879803975 ISBN 13: 9780879803971

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From: Pbshop (Wood Dale, IL, U.S.A.)

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About this Item: Image Book Company, 1962. PAP. Condition: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IP-9780879803971

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Schwab, Victor O.

Published by Martino Fine Books 10/5/2015 (2015)

ISBN 10: 1614278865 ISBN 13: 9781614278863

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From: BargainBookStores (Grand Rapids, MI, U.S.A.)

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About this Item: Martino Fine Books 10/5/2015, 2015. Paperback or Softback. Condition: New. How to Write a Good Advertisement. Book. Seller Inventory # BBS-9781614278863

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Schwab, Victor O.

Published by Wilshire Book Company 12/1/1982 (1982)

ISBN 10: 0879803975 ISBN 13: 9780879803971

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From: BargainBookStores (Grand Rapids, MI, U.S.A.)

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About this Item: Wilshire Book Company 12/1/1982, 1982. Paperback or Softback. Condition: New. How to Write a Good Advertisement: A Short Course in Copywriting. Book. Seller Inventory # BBS-9780879803971

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Victor O Schwab

Published by Martino Fine Books (2015)

ISBN 10: 1614278865 ISBN 13: 9781614278863

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From: Book Depository International (London, United Kingdom)

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About this Item: Martino Fine Books, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. 2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising. Seller Inventory # AAV9781614278863

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Schwab, Victor O.

Published by Martino Publishing (2018)

ISBN 10: 1614278865 ISBN 13: 9781614278863

New Paperback

Quantity Available: 20

From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: Martino Publishing, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1614278865

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Victor O Schwab

Published by Echo Point Books Media, United States (2013)

ISBN 10: 1626549621 ISBN 13: 9781626549623

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About this Item: Echo Point Books Media, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book. UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie s How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwab s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar. Seller Inventory # AAB9781626549623

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Schwab, Victor O.

Published by Echo Point Books and Media (2013)

ISBN 10: 1626549621 ISBN 13: 9781626549623

New

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From: Pbshop (Wood Dale, IL, U.S.A.)

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About this Item: Echo Point Books and Media, 2013. PAP. Condition: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # IQ-9781626549623

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Schwab, Victor O

Published by Wilshire Book Company (2018)

ISBN 10: 0879803975 ISBN 13: 9780879803971

New Paperback

Quantity Available: 19

From: Murray Media (North Miami Beach, FL, U.S.A.)

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About this Item: Wilshire Book Company, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 0879803975

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Victor O Schwab

Published by Martino Fine Books (2015)

ISBN 10: 1614278865 ISBN 13: 9781614278863

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Quantity Available: 10

From: The Book Depository (London, United Kingdom)

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About this Item: Martino Fine Books, 2015. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising. Seller Inventory # AAV9781614278863

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Schwab, Victor O.

Published by Martino Publishing (2018)

ISBN 10: 1614278865 ISBN 13: 9781614278863

New Paperback

Quantity Available: 10

From: Save With Sam (North Miami, FL, U.S.A.)

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About this Item: Martino Publishing, 2018. Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1614278865

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Schwab, Victor O

Published by Wilshire Book Company (1982)

ISBN 10: 0879803975 ISBN 13: 9780879803971

Used Paperback

Quantity Available: 1

From: Reuseabook (Stroud, GLOS, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Wilshire Book Company, 1982. Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2639574

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Schwab, Victor O

Published by Wilshire Book Company

ISBN 10: 0879803975 ISBN 13: 9780879803971

New PAPERBACK

Quantity Available: 10

From: Lakeside Books (Benton Harbor, MI, U.S.A.)

Seller Rating: 3-star rating

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About this Item: Wilshire Book Company. PAPERBACK. Condition: New. 0879803975 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|1.29. Seller Inventory # OTF-S-9780879803971

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Victor O Schwab

Published by Echo Point Books Media, United States (2013)

ISBN 10: 1626549621 ISBN 13: 9781626549623

New Paperback

Quantity Available: 1

From: The Book Depository (London, United Kingdom)

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About this Item: Echo Point Books Media, United States, 2013. Paperback. Condition: New. Language: English . Brand New Book. UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie s How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwab s classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what you ve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar. Seller Inventory # AAB9781626549623

More Information About This Seller | Contact this Seller 17.

Schwab, Victor O.

Published by Echo Point Books & Media 7/4/2013 (2013)

ISBN 10: 1626549621 ISBN 13: 9781626549623

New Paperback or Softback

Quantity Available: 10

From: BargainBookStores (Grand Rapids, MI, U.S.A.)

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About this Item: Echo Point Books & Media 7/4/2013, 2013. Paperback or Softback. Condition: New. How to Write a Good Advertisement. Book. Seller Inventory # BBS-9781626549623

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Victor O. Schwab

Published by Echo Point Books & Media (2018)

ISBN 10: 1626549621 ISBN 13: 9781626549623

New Paperback

Quantity Available: 16

From: Murray Media (North Miami Beach, FL, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Echo Point Books & Media, 2018. Paperback. Condition: New. Never used! This item is printed on demand. Seller Inventory # 1626549621

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Victor O. Schwab

Published by Wilshire Book Co

ISBN 10: 0879803975 ISBN 13: 9780879803971

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From: BuySomeBooks (Las Vegas, NV, U.S.A.)

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About this Item: Wilshire Book Co. Paperback. Condition: New. Dimensions: 11.0in. x 8.2in. x 0.6in.Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. And Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegies How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwabs classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective ad. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what youve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9780879803971

More Information About This Seller | Contact this Seller 20.

Victor O. Schwab

Published by Echo Point Books & Media (2018)

ISBN 10: 1626549621 ISBN 13: 9781626549623

New Paperback

Quantity Available: 10

From: Save With Sam (North Miami, FL, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Echo Point Books & Media, 2018. Paperback. Condition: New. Brand New! This item is printed on demand. Seller Inventory # 1626549621

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Victor O. Schwab

Published by Image Book Company, Australia (1985)

ISBN 10: 0879803975 ISBN 13: 9780879803971

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Quantity Available: 10

From: Book Depository International (London, United Kingdom)

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About this Item: Image Book Company, Australia, 1985. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Seller Inventory # AAV9780879803971

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Victor O Schwab

Published by Wilshire Book Company (1982)

ISBN 10: 0879803975 ISBN 13: 9780879803971

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Quantity Available: 1

From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Wilshire Book Company, 1982. Paperback. Condition: New. book. Seller Inventory # M0879803975

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Victor O. Schwab

Published by Image Book Company, Australia (1985)

ISBN 10: 0879803975 ISBN 13: 9780879803971

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Quantity Available: 10

From: The Book Depository (London, United Kingdom)

Seller Rating: 5-star rating

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Price: US$ 21.40
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About this Item: Image Book Company, Australia, 1985. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Seller Inventory # AAV9780879803971

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Schwab, Victor O.

Published by Martino Fine Books (2016)

ISBN 10: 1614278865 ISBN 13: 9781614278863

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Quantity Available: 1

From: Ria Christie Collections (Uxbridge, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Martino Fine Books, 2016. Paperback. Condition: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Seller Inventory # ria9781614278863_lsuk

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Victor O Schwab

Published by Martino Fine Books (2015)

ISBN 10: 1614278865 ISBN 13: 9781614278863

New Paperback

Quantity Available: 10

From: Book Depository hard to find (London, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Martino Fine Books, 2015. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. 2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising. Seller Inventory # LIE9781614278863

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Victor O. Schwab

Published by Echo Point Books & Media (2013)

ISBN 10: 1626549621 ISBN 13: 9781626549623

New Paperback

Quantity Available: 10

From: Ergodebooks (RICHMOND, TX, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Echo Point Books & Media, 2013. Paperback. Condition: New. Seller Inventory # INGM9781626549623

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Victor O. Schwab

Published by Echo Point Books & Media

ISBN 10: 1626549621 ISBN 13: 9781626549623

New Paperback

Quantity Available: > 20

From: BuySomeBooks (Las Vegas, NV, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Echo Point Books & Media. Paperback. Condition: New. 246 pages. Dimensions: 9.6in. x 6.7in. x 0.6in.Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. And Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegies How to Win Friends and Influence People into a mega-seller. How to Write a Good Advertisement, Schwabs classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective ad. Schwab shows us how to Get attention Build credibility Create winning layouts and choose the best ad size Test ad effectiveness Convert inquiries to sales Make special offers that dramatically increase response and sales How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what youve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9781626549623

More Information About This Seller | Contact this Seller 28.

Schwab, Victor O.

Published by Wilshire Book Company (1982)

ISBN 10: 0879803975 ISBN 13: 9780879803971

New Paperback

Quantity Available: 10

From: Ergodebooks (RICHMOND, TX, U.S.A.)

Seller Rating: 4-star rating

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Price: US$ 17.52
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About this Item: Wilshire Book Company, 1982. Paperback. Condition: New. Seller Inventory # INGM9780879803971

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Schwab, Victor O.

Published by Martino Publishing

ISBN 10: 1614278865 ISBN 13: 9781614278863

New PAPERBACK

Quantity Available: > 20

From: Russell Books (Victoria, BC, Canada)

Seller Rating: 5-star rating

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About this Item: Martino Publishing. PAPERBACK. Condition: New. 1614278865 Special order direct from the distributor. Seller Inventory # ING9781614278863

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Results (1 - 30) of 85