Published by Grid Dynamics (edition ), 2017
ISBN 10: 0692989048 ISBN 13: 9780692989043
Language: English
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Published by Ilia Katcov 12/1/2017, 2017
ISBN 10: 0692142606 ISBN 13: 9780692142608
Language: English
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condition: New. Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 1.48. Book.
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Published by Ilia Katcov 12/2/2017, 2017
ISBN 10: 0692989048 ISBN 13: 9780692989043
Language: English
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condition: New. Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations 2.38. Book.
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Published by Ilia Katcov 2017-12-01, 2017
ISBN 10: 0692142606 ISBN 13: 9780692142608
Language: English
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Add to basketCondition: New. KlappentextrnrnIntroduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by majo.
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Add to basketSoftcover. Condition: Fair. Spuren von Feuchtigkeit / Nässe; Leichte Risse. Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. Table of ContentsChapter 1 - IntroductionChapter 2 - Review of Predictive ModelingChapter 3 - Promotions and AdvertisementsChapter 4 - SearchChapter 5 - RecommendationsChapter 6 - Pricing and Assortment.
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