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Neil T. Bendle, Paul Farris

Published by Pearson Education Limited, United Kingdom (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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About this Item: Pearson Education Limited, United Kingdom, 2017. Paperback. Condition: New. 2nd New edition. Language: English . Brand New Book. Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation 50+ metrics crackles like new money.this is the best marketing book of the year. Updated version of Strategy + Business 2006 Best Books in Marketing award winner WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, If you can t measure it, you can t manage it. Key Marketing Metrics is the definitive guide to today s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or dashboard , of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy. Seller Inventory # AAK9781292212470

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Neil T. Bendle, Paul Farris

Published by Pearson Education Limited, United Kingdom (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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Quantity Available: 10

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About this Item: Pearson Education Limited, United Kingdom, 2017. Paperback. Condition: New. 2nd New edition. Language: English . Brand New Book. Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation 50+ metrics crackles like new money.this is the best marketing book of the year. Updated version of Strategy + Business 2006 Best Books in Marketing award winner WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, If you can t measure it, you can t manage it. Key Marketing Metrics is the definitive guide to today s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or dashboard , of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy. Seller Inventory # AAK9781292212470

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Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Published by FT Publishing International 2017-09-25 (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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From: Chiron Media (Wallingford, United Kingdom)

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About this Item: FT Publishing International 2017-09-25, 2017. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-GRD-05628189

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Paul Farris; Neil Bendle; Phillip Pfeifer; David Reibstein

Published by FT Publishing International (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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From: Ria Christie Collections (Uxbridge, United Kingdom)

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About this Item: FT Publishing International, 2017. Condition: New. book. Seller Inventory # ria9781292212470_rkm

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Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Published by FT Publishing International 2017-09-25 (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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About this Item: FT Publishing International 2017-09-25, 2017. Paperback. Condition: New. Seller Inventory # NU-LBR-02083762

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Paul Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Published by FT Publishing International 2017-09-25 (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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About this Item: FT Publishing International 2017-09-25, 2017. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-PEA-00026917

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Farris, Paul/ Bendle, Neil/ Pfeifer, Phillip/ Reibstein, David

Published by FT Publishing International (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: FT Publishing International, 2017. Paperback. Condition: Brand New. 2nd edition. 440 pages. 9.06x6.06x1.02 inches. In Stock. Seller Inventory # __1292212470

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer

Published by Pearson Education Limited, United Kingdom (2008)

ISBN 10: 0273722034 ISBN 13: 9780273722038

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About this Item: Pearson Education Limited, United Kingdom, 2008. Paperback. Condition: New. Language: English . Brand New Book.  Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes,  If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Seller Inventory # AAK9780273722038

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Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer

Published by Pearson Education Limited, United Kingdom (2008)

ISBN 10: 0273722034 ISBN 13: 9780273722038

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About this Item: Pearson Education Limited, United Kingdom, 2008. Paperback. Condition: New. Language: English . Brand New Book.  Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes,  If you can t measure it, you can t manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING. Seller Inventory # AAK9780273722038

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Farris, Paul W. Bendle, Neil Pfeifer, Phil Reibstein, David J.

Published by Pearson Education Limited (2008)

ISBN 10: 0273722034 ISBN 13: 9780273722038

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From: Revaluation Books (Exeter, United Kingdom)

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About this Item: Pearson Education Limited, 2008. Paperback. Condition: Brand New. 368 pages. In Stock. Seller Inventory # zk0273722034

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Published by FT Press

ISBN 10: 0273722034 ISBN 13: 9780273722038

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From: Lost Books (AUSTIN, TX, U.S.A.)

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About this Item: FT Press. Paperback. Condition: good. 0273722034. Seller Inventory # 646237

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Farris, Paul/ Bendle, Neil/ Pfeifer, Phillip/ Reibstein, David

Published by FT Publishing International (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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About this Item: FT Publishing International, 2017. Paperback. Condition: Brand New. 2nd edition. 440 pages. 9.06x6.06x1.02 inches. In Stock. Seller Inventory # zk1292212470

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Paul Farris

Published by Financial Times Prent. Sep 2017 (2017)

ISBN 10: 1292212470 ISBN 13: 9781292212470

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From: AHA-BUCH GmbH (Einbeck, Germany)

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About this Item: Financial Times Prent. Sep 2017, 2017. Taschenbuch. Condition: Neu. Neuware - 'Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them.' 440 pp. Englisch. Seller Inventory # 9781292212470

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Results (1 - 13) of 13