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Loyalty Programs Complete Guide by Shelper Philip (23 results)
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Condition: good. Fast & Free Shipping â" Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting, but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included.
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Loyalty Programs: The Complete Guide (2nd Edition) (Paperback or Softback)
Published by Loyalty & Reward Co 9/21/2023, 2023
ISBN 10: 0645211540 ISBN 13: 9780645211542
Language: English
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Loyalty Programs: The Complete Guide
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Add to basketSoft cover. Condition: Good. Please note that, depending on destination, we may request a payment to cover any extra shipping/postage charges. Proceeds to Amnesty International. Abe2539. This item is being sold under the Retail Gift Aid scheme to support Amnesty International UK Section Charitable Trust. Gift Aid enables us to increase the value of donations by 25%. Amnesty International UK Section is acting as an agent selling this item on behalf of one of our Gift Aid Donors.
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Loyalty Programs: The Complete Guide
Published by Loyalty and Reward Co, 2020
ISBN 10: 0648353567 ISBN 13: 9780648353560
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Loyalty Programs: The Complete Guide (2nd Edition)
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Loyalty Programs: The Complete Guide (2nd Edition)
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Loyalty Programs: The Complete Guide (2nd Edition)
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Loyalty Programs: The Complete Guide (2nd Edition)
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Loyalty Programs: The Complete Guide (2nd Edition) is the most comprehensive book on loyalty program theory and practice available. It combines a wide range of academic research, loyalty psychology, and industry expertise to deliver a comprehensive and global view of all aspects of loyalty programs.Praise for Loyalty Programs: The Complete Guide'Loyalty Programs: The Complete Guide is an extremely valuable resource for loyalty and marketing professionals. In fact, I found it so helpful that Eagle Eye now buys a copy for every new member of our sales team to give them a comprehensive understanding of the global loyalty landscape. I particularly enjoy the case studies which really bring the concepts to life. Highly recommended.'Tim Mason, CEO of Eagle Eye and former Tesco CMO and founder of ClubcardSupported by over 170 case studies, this 2nd Edition covers loyalty program theory (Part 1) and loyalty program execution (Part 2).It features:The history of loyalty programsDo loyalty programs work An academic research reviewThe eight essential principles of a best-practice loyalty programLoyalty psychology, biases, and heuristicsLoyalty program design frameworks and rewardsGames and gamificationBusiness-to-business (B2B) loyalty program approachesLoyalty technology, emerging capabilities and Web3 loyaltyMember data capture, analysis, and usageLoyalty marketing and member lifecycle managementCommercial modelling, benefits and considerationsSecurity and fraud risks and mitigations, and legal considerationsLoyalty program operationsThe future of loyaltyAuthor Philip Shelper is CEO and Founder at leading loyalty consultancy, Loyalty & Reward Co. He has extensive experience within the loyalty industry as a designer, speaker, educator and researcher. In addition to designing loyalty programs for over 100 brands globally, he previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and an obsessive researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program.Loyalty Programs: The Complete Guide was co-created by Loyalty & Reward Co's senior management team including Stacey Lyons, Scott Harrison, Ryan De Boer and Max Savransky. The Loyalty & Reward Co team specialise in loyalty program design, implementation and operation for major brands globally.Loyalty Programs: The Complete Guide also includes contributions from widely recognised loyalty industry experts Lincoln Hunter (principal and founder of Loyalty Legal) and Michael Smith (co-founder of the Loyalty Security Association).
