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ISBN 10: 0749442654 ISBN 13: 9780749442651

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From: AwesomeBooks (Wallingford, United Kingdom)

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About this Item: -. Paperback. Condition: Very Good. Marketing Communications: Integrating Offline and Online with Social Media: An Integrated Approach This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749442651

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PR Smith, Jonathan Taylor

Published by Kogan Page 15/06/2004 (2004)

ISBN 10: 0749442654 ISBN 13: 9780749442651

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About this Item: Kogan Page 15/06/2004, 2004. Condition: Good. This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # 9053-9780749442651

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PR Smith, Jonathan Taylor

Published by Kogan Page 15/06/2004 (2004)

ISBN 10: 0749442654 ISBN 13: 9780749442651

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From: Bahamut Media (Reading, United Kingdom)

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About this Item: Kogan Page 15/06/2004, 2004. Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 2341-9780749442651

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PR Smith, Jonathan Taylor

Published by Kogan Page 15/06/2004 (2004)

ISBN 10: 0749442654 ISBN 13: 9780749442651

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From: Fun_Meister (Wallingford, United Kingdom)

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About this Item: Kogan Page 15/06/2004, 2004. Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Seller Inventory # 9053-9780749442651

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Taylor, Jonathan

ISBN 10: 0749442654 ISBN 13: 9780749442651

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From: WorldofBooks (Goring-By-Sea, WS, United Kingdom)

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About this Item: Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002283926

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Smith, PR and Taylor, Jonathan

Published by Kogan Page (2004)

ISBN 10: 0749442654 ISBN 13: 9780749442651

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From: Brit Books (Milton Keynes, United Kingdom)

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About this Item: Kogan Page, 2004. Paperback. Condition: Used; Good. Seller Inventory # 1203657

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Taylor, Jonathan, Smith, PR

Published by Kogan Page (2004)

ISBN 10: 0749442654 ISBN 13: 9780749442651

Used Paperback

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From: JULIES BOOKSHOP (Consett, CO D, United Kingdom)

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About this Item: Kogan Page, 2004. Paperback. Condition: Very Good. Shipped from the UK. EXPRESS DELIVERY AVAILABLE AT CHECKOUT. Seller Inventory # mon0000379951

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About this Item: Condition: good. 1520 Gramm. Seller Inventory # M00749442654-G

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About this Item: Condition: very good. 1520 Gramm. Seller Inventory # M00749442654-V

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PR Smith, Jonathan Taylor

Published by Kogan Page 15/06/2004 (2004)

ISBN 10: 0749442654 ISBN 13: 9780749442651

Used

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From: Bahamut Media (Reading, United Kingdom)

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About this Item: Kogan Page 15/06/2004, 2004. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749442651

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Paul R. Smith, Ze Zook, P. R. Smith

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

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From: Better World Books Ltd (Dunfermline, United Kingdom)

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About this Item: Kogan Page, 2011. Condition: Very Good. 5th Edition. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Seller Inventory # GRP89338125

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Published by -

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

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From: AwesomeBooks (Wallingford, United Kingdom)

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About this Item: -. Paperback. Condition: Very Good. Marketing Communications: Integrating Offline and Online with Social Media This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780749461935

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Published by -

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

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From: AwesomeBooks (Wallingford, United Kingdom)

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About this Item: -. Paperback. Condition: Good. Marketing Communications: Integrating Offline and Online with Social Media This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Seller Inventory # 9053-9780749461935

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Smith, PR and Zook, Ze

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

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From: Bookbarn International (Bristol, SOM, United Kingdom)

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About this Item: Kogan Page, 2011. Paperback. Condition: Used; Good. Ships from the UK within 24 hours. Fifth edition. Seller Inventory # BBI2555866

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PR Smith

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Softcover

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From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Kogan Page, 2011. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. , 900grams, ISBN:9780749461935. Seller Inventory # 6633336

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P. R. Smith; Ze Zook

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

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From: Ergodebooks (RICHMOND, TX, U.S.A.)

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About this Item: Kogan Page, 2011. Paperback. Condition: Used: Good. Seller Inventory # SONG0749461934

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International Edition
International Edition

P. R. Smith & Ze Zook

ISBN 10: 0749461934 ISBN 13: 9780749461935

New Softcover

Quantity Available: > 20

From: LowPriceBookDeals (Wilmington, DE, U.S.A.)

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About this Item: 2011. Softcover. Condition: New. 5th edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN same with similar contents as US editions. Standard delivery takes 5-9 business days by USPS/DHL with tracking number. Choose expedited shipping for superfast delivery 3-5 business days by UPS/DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery and shipping charges will be extra. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. In case of orders from Europe, custom charges may comply by the relevant government authority and we are not liable for it. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Seller Inventory # LPBD1425673

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International Edition
International Edition

Paul Russell Smith, Ze Zook

ISBN 10: 0749461934 ISBN 13: 9780749461935

New Paperback

Quantity Available: 5

From: PRIORITY BOOKS (Springfield, VA, U.S.A.)

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About this Item: Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 5th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 504 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 324259

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International Edition
International Edition

Paul Russell Smith, Ze Zook

ISBN 10: 0749461934 ISBN 13: 9780749461935

New Paperback

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From: Nick Book House (Fresno, CA, U.S.A.)

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About this Item: Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 13979

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Ze Zook and PR Smith

ISBN 10: 0749461934 ISBN 13: 9780749461935

New Soft cover

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From: Wagon Of Deals (Edmonton, AB, Canada)

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About this Item: 2011. Soft cover. Condition: New. International Edition. Book Condition: BRAND NEW. International/Eastern Economy Edition, Paperback/Softcover with SAME TITLE, AUTHOR AND EDITION as listed. ISBN and Cover design differs. **100% IDENTICAL CONTENTS as U.S Edition**. Standard Delivery within 7-14 business days ACROSS THE GLOBE. We can ship to PO Box, APO address in US. International Edition Textbooks may bear a label (Not for sale in the U.S. or Canada) or (For sale in Asia only) or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from MULTIPLE WAREHOUSES ACROSS THE GLOBE including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Seller Inventory # ABECA12413

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International Edition
International Edition

P. R. Smith

ISBN 10: 0749461934 ISBN 13: 9780749461935

New PAPERBACK

Quantity Available: 15

From: Book Arsenal (Delhi, DELHI, India)

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About this Item: PAPERBACK. Condition: New. PAPERBACK INTERNATIONAL EDITION Brand New Book. We ship from India. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9days and respond quickly to customer queries. Seller Inventory # 0749461934-Aba

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Smith, PR; Zook, Ze

Published by Kogan Page

ISBN 10: 0749461934 ISBN 13: 9780749461935

New PAPERBACK

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From: Mediaoutlet12345 (Springfield, VA, U.S.A.)

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About this Item: Kogan Page. PAPERBACK. Condition: New. 0749461934 *BRAND NEW* Ships Same Day or Next!. Seller Inventory # SWATI2122649961

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Smith, PR; Zook, Ze

Published by Kogan Page

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used PAPERBACK

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From: Mediaoutlet12345 (Springfield, VA, U.S.A.)

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About this Item: Kogan Page. PAPERBACK. Condition: Fine. 0749461934 *LIKE NEW* Ships Same Day or Next!. Seller Inventory # SWATI21FI861747

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Smith, P R.

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Softcover

Quantity Available: 1

From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Kogan Page, 2011. Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. , 900grams, ISBN:9780749461935. Seller Inventory # 6829749

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Smith, P R.

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Softcover

Quantity Available: 1

From: Anybook Ltd. (Lincoln, United Kingdom)

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About this Item: Kogan Page, 2011. Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. , 950grams, ISBN:9780749461935. Seller Inventory # 6623776

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Smith, PR; Zook, Ze

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

Quantity Available: 1

From: BookStore Independent (Memphis, TN, U.S.A.)

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About this Item: Kogan Page, 2011. Paperback. Condition: Used: Good. Seller Inventory # 14971116

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P. R. Smith

Published by Kogan Page 2011-06-28 (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

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From: Lost Books (AUSTIN, TX, U.S.A.)

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About this Item: Kogan Page 2011-06-28, 2011. Paperback. Condition: good. Fifth Edition. 0749461934. Seller Inventory # 672221

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PR Smith,Ze Zook

Published by Kogan Page Limited/Viva Books (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

New Softcover

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Kogan Page Limited/Viva Books, 2011. Softcover. Condition: New. 5th or later edition. Marketing Communications explores all aspects of marketing including: ? social media ? advertising ? PR ? sponsorship ? direct selling ? websites The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a "marketing revolution", the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique, challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a "marketing major" alongside the world"s best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing. Contents: PART ONE: Communications Background and Theories ? New marketing communications ? The revolution has started ? Marketing utopia has arrived ? The ladder of engagement ? The race is on ? References and further reading ? Further information ? Branding ? Introduction to branding ? Brand components ? The branding process ? Brand summary and the challenges ahead ? Conclusion ? References and further reading ? Customer relationship management ? Introduction to CRM ? CRM components required ? CRM creation and maintenance ? CRM summary and challenges ? References and further reading ? Further information ? Customer psychology and buyer behaviour ? Introduction to understanding customer buying behaviour ? Models of buyer behaviour ? The intervening psychological variables ? Summary and conclusion ? Appendix .: Hofacker"s online information processing ? Appendix .: The post-PC customer ? References and further reading ? Further information ? Customer communications theory ? Introduction to communications theory ? Communications models ? Future communications models ? References and further reading ? Further information . ? Marketing communications research ? Introduction to market research ? Types of research ? The market research process ? In conclusion ? References and further reading ? Further information ? Media buying and planning ? Introduction - the challenge of the media mix ? Which medium? ? Which media and which vehicle? ? Summary ? References and further reading ? Further information ? Marketing communications agencies ? Agency types ? Agency structure ? Agency remuneration ? Agency relationships - selection and retention ? References and further reading ? Further information ? International marketing communications ? The globalization of markets ? International difficulties ? International mistakes ? Strategic global options ? In conclusion ? References and further reading ? The marketing communications plan ? Outline marketing communications plan: the SOSTAC@ planning system ? Situation analysis ? Objectives ? Strategy ? Tactics ? Action ? Control ? References and further reading ? Further information ? The changing communications environment ? Introduction ? Politics (regulations and laws) ? Economics ? Social change ? Technology ? Summary ? References and further reading ? Further information PART TWO: Communications Tools ? Selling, sales management and key account management ? Introduction ? Managing the sales force ? Extending the sales force ? Advantages and disadvantages ? Summary ? References and further reading ? Further information ? Advertising online and offline ? Introduction ? New advertising ? Managing an advertising campaign ? Case study .: T-Mobile ? Case study .: HEA drug education ? Advantages and disadvant Printed Pages: 504. Seller Inventory # 54805

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PR Smith,Ze Zook

Published by Kogan Page Limited/Viva Books (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

New Softcover

Quantity Available: > 20

From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Kogan Page Limited/Viva Books, 2011. Softcover. Condition: New. 5th or later edition. Marketing Communications explores all aspects of marketing including: ⢠social media ⢠advertising ⢠PR ⢠sponsorship ⢠direct selling ⢠websites The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a "marketing revolution", the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique, challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a "marketing major" alongside the world"s best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing. Contents: PART ONE: Communications Background and Theories ⢠New marketing communications ⢠The revolution has started ⢠Marketing utopia has arrived ⢠The ladder of engagement ⢠The race is on ⢠References and further reading ⢠Further information ⢠Branding ⢠Introduction to branding ⢠Brand components ⢠The branding process ⢠Brand summary and the challenges ahead ⢠Conclusion ⢠References and further reading ⢠Customer relationship management ⢠Introduction to CRM ⢠CRM components required ⢠CRM creation and maintenance ⢠CRM summary and challenges ⢠References and further reading ⢠Further information ⢠Customer psychology and buyer behaviour ⢠Introduction to understanding customer buying behaviour ⢠Models of buyer behaviour ⢠The intervening psychological variables ⢠Summary and conclusion ⢠Appendix .: Hofacker"s online information processing ⢠Appendix .: The post-PC customer ⢠References and further reading ⢠Further information ⢠Customer communications theory ⢠Introduction to communications theory ⢠Communications models ⢠Future communications models ⢠References and further reading ⢠Further information . ⢠Marketing communications research ⢠Introduction to market research ⢠Types of research ⢠The market research process ⢠In conclusion ⢠References and further reading ⢠Further information ⢠Media buying and planning ⢠Introduction - the challenge of the media mix ⢠Which medium? ⢠Which media and which vehicle? ⢠Summary ⢠References and further reading ⢠Further information ⢠Marketing communications agencies ⢠Agency types ⢠Agency structure ⢠Agency remuneration ⢠Agency relationships - selection and retention ⢠References and further reading ⢠Further information ⢠International marketing communications ⢠The globalization of markets ⢠International difficulties ⢠International mistakes ⢠Strategic global options ⢠In conclusion ⢠References and further reading ⢠The marketing communications plan ⢠Outline marketing communications plan: the SOSTAC@ planning system ⢠Situation analysis ⢠Objectives ⢠Strategy ⢠Tactics ⢠Action ⢠Control ⢠References and further reading ⢠Further information ⢠The changing communications environment ⢠Introduction ⢠Politics (regulations and laws) ⢠Economics ⢠Social change ⢠Technology ⢠Summary ⢠References and further reading ⢠Further information PART TWO: Communications Tools ⢠Selling, sales management and key account management ⢠Introduction ⢠Managing the sales force ⢠Extending the sales force ⢠Advantages and disadvantages ⢠Summary ⢠References and further reading ⢠Further information ⢠Advertising online and offline ⢠Introduction ⢠New advertising ⢠Managing an advertising campaign ⢠Case study .: T-Mobile. Seller Inventory # 54805

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Smith, PR; Zook, Ze

Published by Kogan Page (2011)

ISBN 10: 0749461934 ISBN 13: 9780749461935

Used Paperback

Quantity Available: 1

From: BookStore Independent (Memphis, TN, U.S.A.)

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About this Item: Kogan Page, 2011. Paperback. Condition: Used: Good. Seller Inventory # SKU9479737

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Results (1 - 30) of 39