Results (1 - 30) of 58

Show results for

Product Type

  • All Product Types
  • Books (58)
  • Magazines & Periodicals
  • Comics
  • Sheet Music
  • Art, Prints & Posters
  • Photographs
  • Maps
  • Manuscripts &
    Paper Collectibles

Refine by

Condition

Binding

Collectible Attributes

Free Shipping

Seller Location

  • All Locations

Seller Rating

J.B. McCall et M.B. Warrington

Published by John Wiley & Sons Ltd (1984)

ISBN 10: 0471904619 ISBN 13: 9780471904618

Used Hardcover

Quantity Available: 1

From: Ammareal (Grigny, France)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 5.87
Convert Currency
Shipping: US$ 8.53
From France to U.S.A.

Destination, Rates & Speeds

About this Item: John Wiley & Sons Ltd, 1984. Hardcover. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1984. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Soiling on the side. Edition 1984. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-723-367

More Information About This Seller | Contact this Seller 1.

Morrison, Terri; Conaway, Wayne A.

Published by McGraw-Hill Education

ISBN 10: 0071714049 ISBN 13: 9780071714044

New PAPERBACK

Quantity Available: 1

From: Mega Buzz (Bensalem, PA, U.S.A.)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 16.61
Convert Currency
Shipping: US$ 3.00
Within U.S.A.

Destination, Rates & Speeds

About this Item: McGraw-Hill Education. PAPERBACK. Condition: New. 0071714049. Seller Inventory # Z0071714049ZN

More Information About This Seller | Contact this Seller 2.

Karmasin, Helene und Matthias Karmasin:

Published by Wien: Linde, (1997)

ISBN 10: 3851226216 ISBN 13: 9783851226218

Used

Quantity Available: 1

From: Druckwaren Antiquariat GbR (Hamburg, HH, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 7.53
Convert Currency
Shipping: US$ 12.18
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: Wien: Linde, 1997. Gebundene Ausgabe, OPp. Condition: Akzeptabel. 219 S. : graph. Darst. Einband leicht berieben, Anstreichungen mit Textmarker, insgesamt ordentliches Exemplar. ISBN: 3851226216 Sprache: Deutsch Gewicht in Gramm: 600. Seller Inventory # 66564

More Information About This Seller | Contact this Seller 3.

Karmasin, Helene und Matthias Karmasin:

Published by Wien : Linde, (1997)

ISBN 10: 3851226216 ISBN 13: 9783851226218

Used Hardcover

Quantity Available: 1

From: Antiquariat Buchseite (Wien, WIEN, Austria)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 7.53
Convert Currency
Shipping: US$ 12.18
From Austria to U.S.A.

Destination, Rates & Speeds

About this Item: Wien : Linde, 1997. Gr. 8°, Pappband. Condition: Gut. Erstauflage, EA. 219 Seiten guter Zustand Sprache: Deutsch Gewicht in Gramm: 594 Sonderangebot: Dieser Verkäufer bietet Kunden einen exklusiven Rabatt von 25% auf sämtliche Preise. Alter Preis: 8,00 EUR. Seller Inventory # 390806

More Information About This Seller | Contact this Seller 4.

Cultural theory. - Ein neuer Ansatz für: Karmasin, Helene und

Karmasin, Helene und Matthias Karmasin;

Published by Wien, Linde, (1997)

ISBN 10: 3851226216 ISBN 13: 9783851226218

Used

Quantity Available: 1

From: COTTAGE Antiquariat - anbu.at (Langenzersdorf, Austria)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 10.67
Convert Currency
Shipping: US$ 12.18
From Austria to U.S.A.

Destination, Rates & Speeds

About this Item: Wien, Linde, 1997. 219 Seiten, graph. Darst. ; 25 cm Einband etwas berieben, die Ecken der Einbanddeckel bestossen. Ein solides, durchgehend saubers und insgesamt gutes Exemplar. IS: 9783851226218 ****An unsere Kunden in Deutschland: Versand nach Deutschland zweimal in der Woche ab Freilassing mit der Deutschen Post. Unsere Rechnungen an deutsche Kunden enthalten deutsche Umsatzsteuer!***- Sprache: Deutsch Gewicht in Gramm: 600 Gr.-8°, Illustr. Original-Pappband. Seller Inventory # 77793

More Information About This Seller | Contact this Seller 5.

Karmasin, Helene, Matthias Karmasin und Mary Douglas:

Published by Wien, Linde Verlag Wien Ges.m.b.H., (1997)

ISBN 10: 3851226216 ISBN 13: 9783851226218

Used

Quantity Available: 1

From: Bookstore-Online (Mattsies, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 15.06
Convert Currency
Shipping: US$ 12.12
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: Wien, Linde Verlag Wien Ges.m.b.H., 1997. Hardcover/Pappeinband. Condition: Sehr gut. Auflage aus dem Buch nicht ersichtlich. 219 Seiten Das Buch ist in einem gebrauchten, sehr guten und tadellosen Zustand. Buntstift-Namenseintrag auf Vorsatzblatt. (AM) Rik201569AM Sprache: Deutsch Gewicht in Gramm: 594. Seller Inventory # 61047

More Information About This Seller | Contact this Seller 6.

Usunier, Jean-Claude

Published by Prentice Hall (1993)

ISBN 10: 0131945807 ISBN 13: 9780131945807

Used Paperback

Quantity Available: 1

From: Infinity Books Japan (Tokyo, TKY, Japan)

Seller Rating: 2-star rating

Add Book to Shopping Basket
Price: US$ 14.45
Convert Currency
Shipping: US$ 13.50
From Japan to U.S.A.

Destination, Rates & Speeds

About this Item: Prentice Hall, 1993. Paperback. Condition: Near Fine. This book brings together two currents in the management literature. One de als with marketing and market research; the other deals with culture and or ganizations. The cultural variable relating to national culture has been so mewhat neglected in the theory and practice of international trade. This bo ok seeks to redress this gap by adopting a cultural approach to internation al marketing. There are two dimensions to this approach: one, a cross-cultu ral view, comparing national marketing systems. The other, an intercultural view, centering on the interaction between people of different cultures. T hus it provides readers with a framework for developing a commerce-based cu ltural awareness and is a training tool for those wishing to improve their abilities in the area of international marketing. Seller Inventory # RWARE0000005450

More Information About This Seller | Contact this Seller 7.

A.B.M. Elbashier et J. R. Nicholls

Published by Kluwer Academic Publishers (1982)

ISBN 10: 0860103927 ISBN 13: 9780860103929

Used Softcover

Quantity Available: 1

From: Ammareal (Grigny, France)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 19.43
Convert Currency
Shipping: US$ 8.53
From France to U.S.A.

Destination, Rates & Speeds

About this Item: Kluwer Academic Publishers, 1982. Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Edition 1982. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 1982. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-739-507

More Information About This Seller | Contact this Seller 8.

Robert Powell

Published by Powell Publications (2016)

New First Edition

Quantity Available: > 20

From: TextHelper (Moorpark, CA, U.S.A.)

Seller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 25.00
Convert Currency
Shipping: US$ 4.00
Within U.S.A.

Destination, Rates & Speeds

About this Item: Powell Publications, 2016. Condition: New. 1st. A study tool companion for your textbook or eBook. Makes your study time more efficient by focusing on the topics you where need the most help. Proven to help students earn a better grade in their courses. Before You Buy: This is an online third party study guide to accompany Global Marketing and Advertising: Understanding Cultural Paradoxes and is not meant for submitting homework assignments. This product does not accept a course key. If one was provided to you, this is not the correct product. Paperback. Seller Inventory # PWSG381

More Information About This Seller | Contact this Seller 9.

Robert Powell

Published by Powell Publications (2016)

New

Quantity Available: > 20

From: TextHelper (Moorpark, CA, U.S.A.)

Seller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 25.00
Convert Currency
Shipping: US$ 4.00
Within U.S.A.

Destination, Rates & Speeds

About this Item: Powell Publications, 2016. Condition: New. 3rd. A study tool companion for your textbook or eBook. Makes your study time more efficient by focusing on the topics you where need the most help. Proven to help students earn a better grade in their courses. Before You Buy: This is an online third party study guide to accompany Global Marketing and Advertising: Understanding Cultural Paradoxes and is not meant for submitting homework assignments. This product does not accept a course key. If one was provided to you, this is not the correct product. Paperback. Seller Inventory # PWSG15976

More Information About This Seller | Contact this Seller 10.

López Mariñelarena, Estibaliz

Published by IC Editorial (2015)

ISBN 10: 8416351872 ISBN 13: 9788416351879

New Softcover

Quantity Available: 1

From: AG Library (Malaga, Spain)

Seller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 20.94
Convert Currency
Shipping: US$ 8.53
From Spain to U.S.A.

Destination, Rates & Speeds

About this Item: IC Editorial, 2015. Condition: New. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 9.99 EUROS. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con el coste actual. Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Seller Inventory # 11694731

More Information About This Seller | Contact this Seller 11.

Bruce I Newman

Published by The Howarth Press (2003)

ISBN 10: 0789021587 ISBN 13: 9780789021588

Used Hardcover

Quantity Available: 1

From: Bramble Books (Colchester, United Kingdom)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 21.36
Convert Currency
Shipping: US$ 8.32
From United Kingdom to U.S.A.

Destination, Rates & Speeds

About this Item: The Howarth Press, 2003. Hardcover. Condition: Very Good. No Jacket. Pictoral boards. Clean Pages. Boards just have a bit of wear to the edge. Seller Inventory # t200

More Information About This Seller | Contact this Seller 12.

Cram101 Textbook Reviews

Published by Cram101 (2010)

ISBN 10: 1428897070 ISBN 13: 9781428897076

New Softcover

Quantity Available: > 20

From: TextHelper (Moorpark, CA, U.S.A.)

Seller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 27.95
Convert Currency
Shipping: US$ 4.00
Within U.S.A.

Destination, Rates & Speeds

About this Item: Cram101, 2010. Softcover. Condition: New. 3rd. Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9781412970419. This item is printed on demand. print-on-demand. Seller Inventory # 9781428897076

More Information About This Seller | Contact this Seller 13.

Cram101 Textbook Reviews

Published by Cram101 (2006)

ISBN 10: 142880515X ISBN 13: 9781428805156

New Softcover First Edition

Quantity Available: > 20

From: TextHelper (Moorpark, CA, U.S.A.)

Seller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 27.95
Convert Currency
Shipping: US$ 4.00
Within U.S.A.

Destination, Rates & Speeds

About this Item: Cram101, 2006. Softcover. Condition: New. 1st. Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780803959705. This item is printed on demand. print-on-demand. Seller Inventory # 9781428805156

More Information About This Seller | Contact this Seller 14.

Elbashier, A.B.M. and J.R. Nicholls :

Published by Graham & Trotman, (1982)

ISBN 10: 0860103927 ISBN 13: 9780860103929

Used Broschur

Quantity Available: 1

From: Wimbauer Buchversand (Hagen, NRW, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 17.57
Convert Currency
Shipping: US$ 14.64
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: Graham & Trotman, 1982. Broschur. 158 Seiten exBibliotheksexemplar mit den üblichen Stempeln/Signaturen, Kanten etwas berieben / bestossen /// Standort Wimregal HPF5-0218 ISBN 9780860103929 m/' Sprache: Englisch Gewicht in Gramm: 364. Seller Inventory # 176899

More Information About This Seller | Contact this Seller 15.

María del Carmen Camarero Izquierdo; María José Garrido Samaniego

Published by Ed. Piramide (2004)

ISBN 10: 8436818636 ISBN 13: 9788436818635

New soft

Quantity Available: 1

From: Agapea Libros Urgentes (Malaga, Spain)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 26.98
Convert Currency
Shipping: US$ 8.53
From Spain to U.S.A.

Destination, Rates & Speeds

About this Item: Ed. Piramide, 2004. soft. Condition: New. El patrimonio cultural ha adquirido en los últimos tiempos un papel de dinamizador socioeconómico y favorecedor del desarrollo local, a través de su explotación como una nueva forma de turismo: el turismo cultural. Según la filosofía actual, el marketing, orientado a conocer las necesidades de los clientes para crear productos capaces de satisfacerlas, es una herramienta necesaria para la gestión estratégica del patrimonio. No obstante, la aplicación de los conceptos y políticas de marketing a la gestión del patrimonio cultural debe tener en cuenta varios aspectos específicos: — La conservación necesaria de los recursos para garantizar su continuidad y sostenibilidad, por tratarse de un producto que posee valores históricos, de identidad, autenticidad, conocimiento científico, etc. — La existencia de varias organizaciones implicadas en su gestión. — La necesidad de satisfacer las exigencias de múltiples públicos objetivo (visitantes, residentes y agencias de turismo, entre otros). En esta obra se describen algunas de las actividades y políticas de marketing que tienen más relevancia en la gestión del patrimonio: el análisis del comportamiento y las expectativas del visitante, la segmentación del mercado y la selección del público objetivo, el desarrollo del producto patrimonial, la fijación de precios y otras fuentes de ingresos (el patrocinio, el mecenazgo y las subvenciones públicas), la captación de fondos, la distribución, la promoción y difusión, y la comunicación de . . . *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 9.99 EUROS. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con el coste actual. Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Seller Inventory # 26040

More Information About This Seller | Contact this Seller 16.

Recuero Virto, Nuria; Blasco López, Francis; García de Madariaga Miranda, Jesús

Published by ESIC Editorial (2016)

ISBN 10: 8416462615 ISBN 13: 9788416462612

New Softcover

Quantity Available: 1

From: AG Library (Malaga, Spain)

Seller Rating: 4-star rating

Add Book to Shopping Basket
Price: US$ 30.12
Convert Currency
Shipping: US$ 8.53
From Spain to U.S.A.

Destination, Rates & Speeds

About this Item: ESIC Editorial, 2016. Condition: New. Es la victoria del visitante. Tras años de lucha de autoaprendizaje, de adaptación a las nuevas tecnologías y de convivir en dos entornos paralelos de forma simultánea, el físico y el digital, el turista ha logrado obtener su mejor premio. Ha dejado de ser un visitante más para convertirse en uno con nombres y apellidos. La explosión digital ha derivado hacia la democratización del conocimiento. La mayor de sus consecuencias es que ahora ya no basta con facilitar información. Los turistas de hoy están socialmente hiperconectados. Ya no solo consumen sino que participan en la creación de su propia experiencia. Al compartir sus vivencias en las comunidades virtuales están mejor informados, lo que les lleva a ser más exigentes. Es una nueva era para los bienes patrimoniales. Su valor excepcional los ha transformado en productos turísticos exclusivos. Aunque el turismo es su mayor fuente de ingresos, esta actividad comercial conduce en muchos casos a una explotación sin medidas de control. El debate está abierto: ¿cómo garantizar la sostenibilidad de los recursos patrimoniales y al mismo tiempo satisfacer las necesidades de los visitantes? En este libro se busca resolver la paradoja de este binomio inseparable en un contexto tecnológicamente revolucionario. Las organizaciones encargadas de la gestión de los productos turísticos patrimoniales se han presentado como las primeras en ponerse al servicio de los visitantes. Este manual da respuesta a los gestores y empleados de organizaciones patrimoniales que se plantean los siguientes interrogantes: ¿cómo pueden estos recursos satisfacer las necesidades de los turistas hiperconectados?, ¿cómo se debe diseñar un producto turístico que posibilite el disfrute de experiencias personalizadas?, ¿cómo se crea un diálogo con los visitantes que genere engagement?, ¿cómo se recaudan fondos para el patrimonio cultural en el siglo XXI?, ¿cómo puede un Plan de Marketing favorecer al desarrollo sostenible? Índice El consumo turístico del patrimonio cultural. - Características del marketing turístico de productos patrimoniales. - Plan de marketing para productos patrimoniales. - El producto turístico patrimonial. - El precio y los ingresos del producto patrimonial. - La promoción para productos patrimoniales en la era digital. - La distribución multicanal de los bienes culturales. - Las personas que configuran un producto patrimonial. - La evidencia física de los entornos patrimoniales. - El proceso de estandarización de los productos patrimoniales. - La asociación en la sociedad de consumo. - La programación como valor añadido. - La presentación de lo exclusivo. - Presupuesto, implementación y control. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 9.99 EUROS. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con el coste actual. Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Seller Inventory # 13446987

More Information About This Seller | Contact this Seller 17.

Harp, Stephen L.

Published by Johns Hopkins University Press, Baltimore, Maryland, U.S.A. (2001)

ISBN 10: 0801866510 ISBN 13: 9780801866517

Used Hardcover First Edition

Quantity Available: 1

From: Black Box Books (ASHFORD, United Kingdom)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 35.60
Convert Currency
Shipping: US$ 6.22
From United Kingdom to U.S.A.

Destination, Rates & Speeds

About this Item: Johns Hopkins University Press, Baltimore, Maryland, U.S.A., 2001. Hardcover. Condition: As New. Dust Jacket Condition: As New. 1st Edition. 1st ed. 1st printing.In-text black and white illustrations. Seller Inventory # 001959

More Information About This Seller | Contact this Seller 18.

liu yu zhu

Published by Shanghai Literature and Art Publishing House; 1 ed

ISBN 10: 7532124037 ISBN 13: 9787532124039

New Soft cover

Quantity Available: 3

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 51.17
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: Shanghai Literature and Art Publishing House; 1 ed. Soft cover. Condition: New. Language:Chinese.Author:liu yu zhu.Binding:Soft Cover.Publisher:Shanghai Literature and Art Publishing House; 1 ed. Seller Inventory # 133666

More Information About This Seller | Contact this Seller 19.

LI KANG HUA

Published by Peking University Press Pub. Date :2008-08-01 (2008)

ISBN 10: 7301141491 ISBN 13: 9787301141496

New Soft cover

Quantity Available: 3

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 51.17
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: Peking University Press Pub. Date :2008-08-01, 2008. Soft cover. Condition: New. Language:Chinese.Author:LI KANG HUA.Binding:Soft cover.Publisher:Peking University Press Pub. Date :2008-08-01. Seller Inventory # 904754

More Information About This Seller | Contact this Seller 20.

ZHANG YAN

ISBN 10: 7308062678 ISBN 13: 9787308062671

New paperback

Quantity Available: 3

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 52.79
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: paperback. Condition: New. Language:Chinese.Paperback. Publisher: Zhejiang University. Pub. Date :2010-06-05. China is in a stage of social change and transition period. changes in social class structure. class position and social status competition has become one of the major features. Living in one of the individual. continue to weaken in the face of traditional identity. new identity needed to establish the situation. look. build and improve their legal status as their urgent needs. The consumer is in this context a. Seller Inventory # K21592

More Information About This Seller | Contact this Seller 21.

Rawel Raj

Published by GRIN Publishing Jan 2015 (2015)

ISBN 10: 3656869626 ISBN 13: 9783656869627

New Taschenbuch

Quantity Available: 1

From: AHA-BUCH GmbH (Einbeck, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 17.56
Convert Currency
Shipping: US$ 35.94
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: GRIN Publishing Jan 2015, 2015. Taschenbuch. Condition: Neu. Neuware - Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, TiasNimbas Business School, course: Cross Culture Pschology, language: English, abstract: In today's scenario the society and the culture plays an important role to drive the taste of the consumers. Thus it is very much evident that the people of two different polarities would perceive their requirement in two different manners. Nevertheless the requirement can be the same but with a different specification. It is required in marketing to understand and imbibe the changes so to effectively sell the product in that zone. In this paper we would like to analyze the variations in the FMCG marketing strategies, by the use of marketing model, in German and Indian market. We aim to examine and present the major differences in the approach towards these two markets and how culture plays an indispensable role to drive these changes. Therefore, our research statement would be: 'How culture affects the FMCG marketing approaches in both the German and the Indian Market ' 28 pp. Englisch. Seller Inventory # 9783656869627

More Information About This Seller | Contact this Seller 22.

Emily Bloom

Published by GRIN Publishing Okt 2015 (2015)

ISBN 10: 3668077576 ISBN 13: 9783668077577

New

Quantity Available: 1

From: AHA-BUCH GmbH (Einbeck, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 17.56
Convert Currency
Shipping: US$ 35.94
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: GRIN Publishing Okt 2015, 2015. sonst. Bücher. Condition: Neu. Neuware - Seminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwich, language: English, abstract: This paper discusses the influence of Asian cultural identity on Global Marketing. Over the course of the past decades globalisation has had a great impact on the every day lives of people around the globe. Due to the advances in technology and new inventions, such as the internet and therefore the diminishing of boundaries, people from various countries of the world are now more than ever able to be connected to each other, travel and overcome far distances, as well as purchase and consume products and services from all over the world. 20 pp. Englisch. Seller Inventory # 9783668077577

More Information About This Seller | Contact this Seller 23.

li kang hua

Published by Shanghai Literature and Art Publishing House; 1 (A

ISBN 10: 7532128032 ISBN 13: 9787532128037

New Soft cover

Quantity Available: 1

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 54.41
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: Shanghai Literature and Art Publishing House; 1 (A. Soft cover. Condition: New. Language:Chinese.Author:li kang hua.Binding:Soft Cover.Publisher:Shanghai Literature and Art Publishing House; 1 (A. Seller Inventory # 133558

More Information About This Seller | Contact this Seller 24.

ZHANG JIN PING

ISBN 10: 7300175937 ISBN 13: 9787300175935

New paperback

Quantity Available: 1

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 55.17
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: paperback. Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Pub Date :2013-07-01 Language: Chinese Publisher: China Renmin University Press. The 21st century vocational planning materials Marketing Series: commercial culture ethics consists of four parts : the first part . presents a market economy environment business process under the moral conflict and moral choices proposition ; second part . from the analysis of Eastern and Western culture on the formation of business ethics start of each period the content and features of business ethics ; third.Four Satisfaction guaranteed,or money back. Seller Inventory # BR056726

More Information About This Seller | Contact this Seller 25.

Vv.Aa.

Published by ESIC (2016)

ISBN 10: 8416462615 ISBN 13: 9788416462612

New Softcover

Quantity Available: 2

From: Imosver (Lerez, Spain)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 28.61
Convert Currency
Shipping: US$ 26.80
From Spain to U.S.A.

Destination, Rates & Speeds

About this Item: ESIC, 2016. Condition: Nuevo. Es la victoria del visitante. Tras años de lucha de autoaprendizaje, de adaptación a las nuevas tecnologías y de convivir en dos entornos paralelos de forma simultánea, el físico y el digital, el turista ha logrado obtener su mejor premio. Ha dejado de ser un visitante más para convertirse en uno con nombres y apellidos. La explosión digital ha derivado hacia la democratización del conocimiento. La mayor de sus consecuencias es que ahora ya no basta con facilitar información. Los turistas de hoy están socialmente hiperconectados. Ya no solo consumen sino que participan en la creación de su propia experiencia. Al compartir sus vivencias en las comunidades virtuales están mejor informados, lo que les lleva a ser más exigentes. Es una nueva era para los bienes patrimoniales. Su valor excepcional los ha transformado en productos turísticos exclusivos. Aunque el turismo es su mayor fuente de ingresos, esta actividad comercial conduce en muchos casos a una explotación sin medidas de control. El debate está abierto: ¿cómo garantizar la sostenibilidad de los recursos patrimoniales y al mismo tiempo satisfacer las necesidades de los visitantes? En este libro se busca resolver la paradoja de este binomio inseparable en un contexto tecnológicamente revolucionario. Las organizaciones encargadas de la gestión de los productos turísticos patrimoniales se han presentado como las primeras en ponerse al servicio de los visitantes. Este manual da respuesta a los gestores y empleados de organizaciones patrimoniales que se plantean los siguientes interrogantes: ¿cómo pueden estos recursos satisfacer las necesidades de los turistas hiperconectados?, ¿cómo se debe diseñar un producto turístico que posibilite el disfrute de experiencias personalizadas?, ¿cómo se crea un diálogo con los visitantes que genere engagement?, ¿cómo se recaudan fondos para el patrimonio cultural en el siglo XXI?, ¿cómo puede un Plan de Marketing favorecer al desarrollo sostenible?<br /. Seller Inventory # AST0006691

More Information About This Seller | Contact this Seller 26.

JIA FU LANG SUO WA KE ER BO TE

ISBN 10: 7208042047 ISBN 13: 9787208042049

New paperback

Quantity Available: 1

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 56.02
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: paperback. Condition: New. Language:Chinese.Paperback. Publisher: Shanghai People s. Seller Inventory # E44475

More Information About This Seller | Contact this Seller 27.

li kang hua

Published by Book Sea Press; 1 (June 1, 2006) (2006)

ISBN 10: 7805507368 ISBN 13: 9787805507361

New Soft cover

Quantity Available: 1

From: liu xing (JiangSu, JS, China)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 60.88
Convert Currency
Shipping: FREE
From China to U.S.A.

Destination, Rates & Speeds

About this Item: Book Sea Press; 1 (June 1, 2006), 2006. Soft cover. Condition: New. Language:Chinese.Author:li kang hua.Binding:Soft Cover.Publisher:Book Sea Press; 1 (June 1, 2006). Seller Inventory # 133700

More Information About This Seller | Contact this Seller 28.

Helene Karmasin

Published by Facultas.Wuv Universitäts Mai 2011 (2011)

ISBN 10: 3708907000 ISBN 13: 9783708907000

New Taschenbuch

Quantity Available: 1

From: AHA-BUCH GmbH (Einbeck, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 27.98
Convert Currency
Shipping: US$ 35.94
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: Facultas.Wuv Universitäts Mai 2011, 2011. Taschenbuch. Condition: Neu. Neuware - Helene Karmasin, Matthias Karmasin Cultural Theory Anwendungsfelder in Kommunikation, Marketing und Management Die Cultural Theory unterscheidet vier Typen kultureller Prägung, die sich überall auffinden lassen: die Hierarchisten, die Individualisten, die Egalitären und die Fatalisten. Während das auf die englische Kulturanthropologin Mary Douglas zurückgehende Grid/Group-Modell zur Erklärung und Analyse von Kulturen unter dem Begriff Cultural Theory in England und Amerika umfassend diskutiert wurde, fand seine Verbreitung im deutschen Sprachraum nur marginal statt. Diesem Umstand wollen die Autoren entgegenwirken, indem sie beispielhaft die Anwendbarkeit der Cultural Theory auf die Bereiche Management, Marketing und Kommunikation aufzeigen. Vollständig überarbeitet und um neueste empirische Befunde erweitert liegt das 1997 erstmals erschienene Standardwerk nun als Taschenbuchausgabe wieder vor. 276 pp. Deutsch. Seller Inventory # 9783708907000

More Information About This Seller | Contact this Seller 29.

Textbook Reviews, Cram101:

Published by Aipi, (2006)

ISBN 10: 142880515X ISBN 13: 9781428805156

Used Taschenbuch

Quantity Available: 1

From: Modernes Antiquariat an der Kyll (Lissendorf, Germany)

Seller Rating: 5-star rating

Add Book to Shopping Basket
Price: US$ 21.32
Convert Currency
Shipping: US$ 42.64
From Germany to U.S.A.

Destination, Rates & Speeds

About this Item: Aipi, 2006. Taschenbuch. Condition: Gut. 77 Seiten Buch ist etwas verlagert (quer durchgebogen), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 233743 Sprache: Englisch Gewicht in Gramm: 235. Seller Inventory # 133907

More Information About This Seller | Contact this Seller 30.

Results (1 - 30) of 58