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McDonald, Malcolm

Published by Wiley (2012)

ISBN 10: 1119943132 ISBN 13: 9781119943136

Used First Edition

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From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Wiley, 2012. Condition: Good. 1st Edition. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP95874853

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Malcolm McDonald

Published by Kogan Page Limited/Viva Books (2008)

ISBN 10: 0749453788 ISBN 13: 9780749453787

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From: BookVistas (New Delhi, DELHI, India)

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About this Item: Kogan Page Limited/Viva Books, 2008. Softcover. Condition: New. First edition. As a busy professional or student, you?ll find that this information-crammed guide to marketing planning is perfect for you . Snappy and succinct, Malcolm McDonald on Marketing Planning will help you to appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. There are test questions at the end of each chapter to aid understanding. Written by a world-class authority on marketing plans, this book is perfect for all those who need a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. Contents: Understanding marketing planning ? The need for a systematic approach ? The difference between strategy and tactics ? Question and answers ? How marketing planning fits with corporate planning ? Questions and answers ? The strategic marketing planning process and the marketing plan ? Marketing audit ? SWOT analysis ? Assumptions ? Strategy formulation ? Strategy marketing plan ? ingredients? and ?recipe? ? Questions and answers ? Defining markets and segments prior to planning ? Questions and Answers ? Understanding products and service prior to planning ? Questions and answers ? Setting marketing objectives and strategies ? Marketing objectives ? Marketing strategies ? Questions and answers ? Advertising and sales promotion strategies ? Advertising strategies ? Sales promotion strategies ? Questions and answers ? Sales strategies ? Questions and answers ? Price strategies ? Questions and answers ? Place (distribution and customer service) strategies ? Questions and answers ? Information and organization ? Information ? Forecasting ? Organization ? Questions and answers ? Making marketing planning work ? Questions and answers ? Next steps Printed Pages: 208. Seller Inventory # 55021

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Malcolm McDonald

Published by Kogan Page Limited/Viva Books (2008)

ISBN 10: 0749453788 ISBN 13: 9780749453787

New Softcover First Edition

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From: A - Z Books (New Delhi, DELHI, India)

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About this Item: Kogan Page Limited/Viva Books, 2008. Softcover. Condition: New. First edition. As a busy professional or student, you’ll find that this information-crammed guide to marketing planning is perfect for you . Snappy and succinct, Malcolm McDonald on Marketing Planning will help you to appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. There are test questions at the end of each chapter to aid understanding. Written by a world-class authority on marketing plans, this book is perfect for all those who need a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. Contents: Understanding marketing planning • The need for a systematic approach • The difference between strategy and tactics • Question and answers • How marketing planning fits with corporate planning • Questions and answers • The strategic marketing planning process and the marketing plan • Marketing audit • SWOT analysis • Assumptions • Strategy formulation • Strategy marketing plan ‘ ingredients’ and ‘recipe’ • Questions and answers • Defining markets and segments prior to planning • Questions and Answers • Understanding products and service prior to planning • Questions and answers • Setting marketing objectives and strategies • Marketing objectives • Marketing strategies • Questions and answers • Advertising and sales promotion strategies • Advertising strategies • Sales promotion strategies • Questions and answers • Sales strategies • Questions and answers • Price strategies • Questions and answers • Place (distribution and customer service) strategies • Questions and answers • Information and organization • Information • Forecasting • Organization • Questions and answers • Making marketing planning work • Questions and answers • Next steps Printed Pages: 208. Seller Inventory # 55021

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Malcolm McDonald

Published by Kogan Page Limited/Viva Books (2008)

New Softcover First Edition

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From: Sanctum Books (New Delhi, DELHI, India)

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About this Item: Kogan Page Limited/Viva Books, 2008. Softcover. Condition: New. First edition. As a busy professional or student, you’ll find that this information-crammed guide to marketing planning is perfect for you . Snappy and succinct, Malcolm McDonald on Marketing Planning will help you to appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. With the emphasis on practicality, this book covers the essentials of marketing planning and the strategic marketing process. There are test questions at the end of each chapter to aid understanding. Written by a world-class authority on marketing plans, this book is perfect for all those who need a short, sharp revision of their planning skills, or a handy guide to put their plans on the right track straight away. Contents: Understanding marketing planning • The need for a systematic approach • The difference between strategy and tactics • Question and answers • How marketing planning fits with corporate planning • Questions and answers • The strategic marketing planning process and the marketing plan • Marketing audit • SWOT analysis • Assumptions • Strategy formulation • Strategy marketing plan ‘ ingredients’ and ‘recipe’ • Questions and answers • Defining markets and segments prior to planning • Questions and Answers • Understanding products and service prior to planning • Questions and answers • Setting marketing objectives and strategies • Marketing objectives • Marketing strategies • Questions and answers • Advertising and sales promotion strategies • Advertising strategies • Sales promotion strategies • Questions and answers • Sales strategies • Questions and answers • Price strategies • Questions and answers • Place (distribution and customer service) strategies • Questions and answers • Information and organization • Information • Forecasting • Organization • Questions and answers • Making marketing planning work • Questions and answers • Next steps Printed Pages: 208. Seller Inventory # 55021

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McDonald, Malcolm

Published by Wiley (2012)

ISBN 10: 1119943132 ISBN 13: 9781119943136

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About this Item: Wiley, 2012. Condition: New. 2012. 1st Edition. Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314. . . . . . . Seller Inventory # V9781119943136

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Malcolm McDonald

Published by John Wiley & Sons Inc (2012)

ISBN 10: 1119943132 ISBN 13: 9781119943136

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About this Item: John Wiley & Sons Inc, 2012. Condition: New. Seller Inventory # GH9781119943136

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The Marketing Plan in Colour. A Pictoria: Malcolm McDonald &

Malcolm McDonald & Peter Morris

Published by Butterworth-Heinemann Ltd (2000)

ISBN 10: 0750647590 ISBN 13: 9780750647595

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From: Book Souk (Porstoy, United Kingdom)

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About this Item: Butterworth-Heinemann Ltd, 2000. Soft cover. Condition: Very Good. 1st Edition. Seller Inventory # 001075

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Malcolm McDonald

Published by Wiley (2012)

ISBN 10: 1119943132 ISBN 13: 9781119943136

New Paperback First Edition

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Wiley, 2012. Paperback. Condition: New. book. Seller Inventory # M1119943132

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Malcolm McDonald

ISBN 10: 1119943132 ISBN 13: 9781119943136

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About this Item: 2012. Paperback. Condition: New. 1st. Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 168 pages. 0.312. Seller Inventory # 9781119943136

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Malcolm McDonald

Published by Wiley (2012)

ISBN 10: 1119943132 ISBN 13: 9781119943136

Used Softcover First Edition

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From: GlassFrogBooks (Minden, NV, U.S.A.)

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About this Item: Wiley, 2012. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 1119943132-2-4

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Malcolm McDonald

ISBN 10: 1119943132 ISBN 13: 9781119943136

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About this Item: 2012. Paperback. Condition: New. 1st. Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 168 pages. 0.312. Seller Inventory # 9781119943136

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Edmund Bradford; Steve Erickson; Malcolm McDonald

Published by Goodfellow Publishers Limited (2012)

ISBN 10: 1908999241 ISBN 13: 9781908999245

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About this Item: Goodfellow Publishers Limited, 2012. Condition: New. Seller Inventory # TH9781908999245

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Results (1 - 12) of 12