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John A. Davis

Published by John Wiley Sons Inc, United States (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: John Wiley Sons Inc, United States, 2013. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world s leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization s marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn t one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. Bookseller Inventory # AAH9781118153741

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John A. Davis

Published by John Wiley Sons Inc, United States (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

New Paperback

Quantity Available: 10

From: The Book Depository (London, United Kingdom)

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Item Description: John Wiley Sons Inc, United States, 2013. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world s leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization s marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn t one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. Bookseller Inventory # AAH9781118153741

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John A. Davis

Published by John Wiley & Sons 2013-01-18 (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: John Wiley & Sons 2013-01-18, 2013. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-04942126

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John A. Davis

Published by John Wiley & Sons Inc

ISBN 10: 111815374X ISBN 13: 9781118153741

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From: THE SAINT BOOKSTORE (Southport, United Kingdom)

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Item Description: John Wiley & Sons Inc. Paperback. Book Condition: new. BRAND NEW, Measuring Marketing: 110+ Key Metrics Every Marketer Needs (2nd Revised edition), John A. Davis, Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to change as increasingly sophisticated methods of quantifying marketing success are developed. In Measuring Marketing: 103 Key Metrics Every Marketer Needs, Second Edition, one of the world's leading experts in the field presents the key marketing ratios and metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and activities. This fully revised and updated new edition discusses the key marketing metrics needed for successfully measuring the performance of an organization's marketing investments. CEOs and CFOs regularly ask for one simple way to assess the efficacy of marketing campaigns, but the fact is that there isn't one single measure of performance. Measuring Marketing helps marketers figure out what they can and should be measuring and when. * Marketers are increasingly being held accountable for the corporate bottom line, and this book helps both marketers, as well as the business leaders who employ them, to measure performance fairly and accurately * Measuring marketing success is difficult, but this book shows what and when to assess * Designed to increase accountability and improve everyday decisions, the book includes ratios illustrated with actual marketing cases from leading companies The first book to address growing demands that marketers be accountable for their strategies and decisions, Measuring Marketing explains how to assess marketing success in more meaningful ways. Bookseller Inventory # B9781118153741

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Davis, John A.

Published by Wiley

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley. Book Condition: New. 2013. 2nd Edition. Paperback. A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media. Num Pages: 320 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 176 x 247 x 26. Weight in Grams: 632. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781118153741

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Davis, John A.

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley, 2013. Book Condition: New. 2013. 2nd Edition. Paperback. A second edition of a popular marketing title, this book discusses the key metrics marketing managers need for measuring the performance of an organization's marketing investments. The new edition updates many of the metrics from the first book with new examples and adds new metrics for digital/social/online media. Num Pages: 320 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 176 x 247 x 26. Weight in Grams: 632. . . . . . . Bookseller Inventory # V9781118153741

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Item Description: Book Condition: New. Bookseller Inventory # ST111815374X. Bookseller Inventory # ST111815374X

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John A. Davis

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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From: Irish Booksellers (Rumford, ME, U.S.A.)

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Item Description: Wiley, 2013. Paperback. Book Condition: New. book. Bookseller Inventory # M111815374X

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John A. Davis

Published by John Wiley & Sons Inc (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: John Wiley & Sons Inc, 2013. Book Condition: New. Bookseller Inventory # GH9781118153741

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Davis, John A.

Published by John Wiley & Sons Inc (2012)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: John Wiley & Sons Inc, 2012. Paperback. Book Condition: Brand New. 2nd edition. 320 pages. 9.92x1.26x7.09 inches. In Stock. Bookseller Inventory # __111815374X

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Davis, John A.

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley, 2013. Book Condition: new. Shiny and new! Expect delivery in 20 days. Bookseller Inventory # 9781118153741-1

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ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Book Condition: New. Bookseller Inventory # ST111815374X. Bookseller Inventory # ST111815374X

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Davis, John A.

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley, 2013. Paperback. Book Condition: Used: Good. Bookseller Inventory # SKU8877285

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Davis, John A.

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley, 2013. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02111815374X

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Davis, John A.

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11111815374X

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Davis, John A.

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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Item Description: Wiley, 2013. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P01111815374X

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Item Description: Wiley, 2002. Paperback. Book Condition: Good. 62431st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # XH0E6TT1YM

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John A. Davis

Published by Wiley (2013)

ISBN 10: 111815374X ISBN 13: 9781118153741

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From: Books Express (Portsmouth, NH, U.S.A.)

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Item Description: Wiley, 2013. Paperback. Book Condition: Good. 2. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 111815374X

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Results (1 - 18) of 18