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Edward J. Fox

Published by Scott Foresman & Co (1978)

ISBN 10: 0673150453 ISBN 13: 9780673150455

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From: Better World Books: West (Reno, NV, U.S.A.)

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Item Description: Scott Foresman & Co, 1978. Book Condition: Good. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92404984

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Bose, D. Chandra

Published by PHI Learning Pvt. Ltd., New Delhi

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning Pvt. Ltd., New Delhi. N.A. Book Condition: New. Bookseller Inventory # 266607

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CHANDRA BOSE

Published by PHI Learning Pvt. Ltd.

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning Pvt. Ltd. Book Condition: New. International Edition. Bookseller Inventory # PHI-9788120339453

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D. Chandra Bose

Published by PHI Learning (2010)

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. First edition. Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management. CONTENTS: contents Preface 1. Nature of Marketing 2. Functions of Marketing 3. Functions of Exchange 4. Functions of Physical Distribution 5. Facilitating Functions 6. Product Planning and Development 7. Branding and Packaging 8. Pricing 9. Sales Promotion 10. Salesmanship 11. Advertising and Public Relations 12. Marketing and Sales Management 13. Marketing and Sales Organization 14. Sales Force Management and Sales Forecasting 15. Distribution Management 16. Consumer Behaviour 17. Market Segmentation 18. Consumerism/Consumer Protection Act 19. Marketing Research and Information System 20. Marketing of Products and Services 21. Marketing of Agricultural Products 22. Marketing of Industrial Products 23. Marketing of Consumer Products Printed Pages: 324. Bookseller Inventory # 11242

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Edward J. Fox

Published by Scott Foresman & Co (1978)

ISBN 10: 0673150453 ISBN 13: 9780673150455

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From: Anybook Ltd. (Lincoln, United Kingdom)

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Item Description: Scott Foresman & Co, 1978. Book Condition: Fair. This book has hardback covers.Ex-library,With usual stamps and markings,In fair condition, suitable as a study copy.No dust jacket. Bookseller Inventory # 2806251

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International Edition
International Edition

CHANDRA BOSE

Published by PHI Learning Pvt. Ltd.

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning Pvt. Ltd. Book Condition: New. International Edition. Bookseller Inventory # PHI-9788120339453

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D. Chandra Bose

Published by PHI Learning (2010)

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning, 2010. Softcover. Book Condition: New. First edition. Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management. CONTENTS: contents Preface 1. Nature of Marketing 2. Functions of Marketing 3. Functions of Exchange 4. Functions of Physical Distribution 5. Facilitating Functions 6. Product Planning and Development 7. Branding and Packaging 8. Pricing 9. Sales Promotion 10. Salesmanship 11. Advertising and Public Relations 12. Marketing and Sales Management 13. Marketing and Sales Organization 14. Sales Force Management and Sales Forecasting 15. Distribution Management 16. Consumer Behaviour 17. Market Segmentation 18. Consumerism/Consumer Protection Act 19. Marketing Research and Information System 20. Marketing of Products and Services 21. Marketing of Agricultural Products 22. Marketing of Industrial Products 23. Marketing of Consumer Products Printed Pages: 324. Bookseller Inventory # 11242

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International Edition
International Edition

Chandra Bose

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN are same but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBDIN41421566

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International Edition
International Edition

Chandra Bose

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: Softcover. Book Condition: New. 1st edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Bookseller Inventory # LPBD31421566

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Bagavathi,R.S.N. Pillai

Published by S. Chand & Company Ltd (2013)

ISBN 10: 8121916976 ISBN 13: 9788121916974

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Item Description: S. Chand & Company Ltd, 2013. Softcover. Book Condition: New. 4th edition. 1. The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. 2. Nine new chapters have been added in this latest edition. 3. The matter is presented in simple and lucid language. 4. Important concepts have been highlighted to enable students for a quick glance. 5. A number of case studies have been included. Contents: 1. MARKET AND MARKETING 2. MODERN MARKETING CONCEPT 3. MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION 4. BUYING, ASSEMBLING AND SELLING 5. TRANSPORTATION 6. STORAGE AND WAREHOUSES 7. STANDARDISATION AND GRADING 8. MARKETING FINANACE 9. MARKETING RISK 10. MARKETING INFORMATION AND RESEARCH 11. MARKETING MANAGEMENT 12. MARKETING STRATEGY AND PLANNING 13. MARKETING ENVIRONMENT 14. MARKET SEGMENTATION 15. MARKET TARGETING AND POSITIONING 16. PRODUCT PLANNING 17. MANAGING THE PRODUCT DEVELOPMENT 18. PRICING STRATEGY 19. PRODUCT RELATED STRATEGY 20. CONSUMER BEHAVIOUR 21. THE INDIAN CONSUMERS 22. CONSUMERISM 23. LAW RELATING TO SALE OF GOODS 24. THE PROMOTIONAL PROGRAMME 25. SALES PROMOTION 26. ADVERTISING 27. PERSONAL SELLING 28. SALES ORGANISATION 29. SALES FORCE MANAGEMENT 30. CONTROL OF SALES FORCE 31. SALES FORECAST 32. REMUNERATION TO SALESMAN 33. CHANNELS OF DISTRIBUTION-I 34. CHANNELS OF DISTRIBUTION-II 35. MARKETING OF CONSUMER GOODS 36. MARKETING OF INDUSTRIAL GOODS 37. MARKETING OF SECURITIES 38. MARKETING OF AGRICULTURAL GOODS 39. THE MARKETING OF SERVICES 40. REGULATED MARKETS CASE STUDIES 41. ORGANISED MARKETS 42. CO-OPERATIVE MARKETING 43. MARKETING CONTROL 44. INTERNATIONAL MARKETING 45. RURAL MARKETING 46. MARKETING AND SOCIETY 47. E-BUSINESS 48. TOTAL QUALITY MANAGEMNT 49. RECENT TREND IN MARKETING Printed Pages: 592. Bookseller Inventory # 10088

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D. Chandra Bose

Published by PHI Learning

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning. Contents Preface 1 Nature of Marketing 2 Functions of Marketing 3 Functions of Exchange 4 Functions of Physical Distribution 5 Facilitating Functions 6 Product Planning and Development 7 Branding and Packaging 8 Pricing 9 Sales Promotion 10 Salesmanship 11 Advertising and Public Relations 12 Marketing and Sales Management 13 Marketing and Sales Organization 14 Sales Force Management and Sales Forecasting 15 Distribution Management 16 Consumer Behaviour 17 Market Segmentation 18 ConsumerismConsumer Protection Act 19 Marketing Research and Information System 20 Marketing of Products and Services 21 Marketing of Agricultural Products 22 Marketing of Industrial Products 23 Marketing of Consumer Products Further Reading Index   Today with wide access to information of every kind and with advancements in technology new vistas have been opened for marketers They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization Divided into 23 chapters the book begins with a brief introduction to the marketing concepts its history objectives and various channels It then goes on to explain the functions of marketing physical distribution and pricing strategies for goods and services The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels Dr Chandra Bose with his rich and long experience demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product He devotes a chapter on Marketing Research and Information System which deals with the emerging trends in the field The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture industry and consumer products Primarily intended as a text for the undergraduate students of Commerce of all universities this book could prove equally useful for the undergraduate and postgraduate students of management 324 pp. Bookseller Inventory # 86291

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Bagavathi,R.S.N. Pillai

Published by S. Chand & Company Ltd (2013)

ISBN 10: 8121916976 ISBN 13: 9788121916974

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From: A - Z Books (New Delhi, DELHI, India)

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Item Description: S. Chand & Company Ltd, 2013. Softcover. Book Condition: New. 4th edition. 1. The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. 2. Nine new chapters have been added in this latest edition. 3. The matter is presented in simple and lucid language. 4. Important concepts have been highlighted to enable students for a quick glance. 5. A number of case studies have been included. Contents: 1. MARKET AND MARKETING 2. MODERN MARKETING CONCEPT 3. MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION 4. BUYING, ASSEMBLING AND SELLING 5. TRANSPORTATION 6. STORAGE AND WAREHOUSES 7. STANDARDISATION AND GRADING 8. MARKETING FINANACE 9. MARKETING RISK 10. MARKETING INFORMATION AND RESEARCH 11. MARKETING MANAGEMENT 12. MARKETING STRATEGY AND PLANNING 13. MARKETING ENVIRONMENT 14. MARKET SEGMENTATION 15. MARKET TARGETING AND POSITIONING 16. PRODUCT PLANNING 17. MANAGING THE PRODUCT DEVELOPMENT 18. PRICING STRATEGY 19. PRODUCT RELATED STRATEGY 20. CONSUMER BEHAVIOUR 21. THE INDIAN CONSUMERS 22. CONSUMERISM 23. LAW RELATING TO SALE OF GOODS 24. THE PROMOTIONAL PROGRAMME 25. SALES PROMOTION 26. ADVERTISING 27. PERSONAL SELLING 28. SALES ORGANISATION 29. SALES FORCE MANAGEMENT 30. CONTROL OF SALES FORCE 31. SALES FORECAST 32. REMUNERATION TO SALESMAN 33. CHANNELS OF DISTRIBUTION-I 34. CHANNELS OF DISTRIBUTION-II 35. MARKETING OF CONSUMER GOODS 36. MARKETING OF INDUSTRIAL GOODS 37. MARKETING OF SECURITIES 38. MARKETING OF AGRICULTURAL GOODS 39. THE MARKETING OF SERVICES 40. REGULATED MARKETS CASE STUDIES 41. ORGANISED MARKETS 42. CO-OPERATIVE MARKETING 43. MARKETING CONTROL 44. INTERNATIONAL MARKETING 45. RURAL MARKETING 46. MARKETING AND SOCIETY 47. E-BUSINESS 48. TOTAL QUALITY MANAGEMNT 49. RECENT TREND IN MARKETING Printed Pages: 592. Bookseller Inventory # 10088

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Chandra D. Bose

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: Paperback. Book Condition: New. New Item, Fast Shipping. Ready in Stock., 324 Pages, BUY WITH CONFIDENCE, Note:***WE DO NOT ENTERTAIN BULK ORDERS.***. Bookseller Inventory # 471601

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Chandra D. Bose

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: Paperback. Book Condition: New. New Book, Ready to ship. Bookseller Inventory # 29969

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Edward J. Fox

Published by Scott Foresman & Co (1978)

ISBN 10: 0673150453 ISBN 13: 9780673150455

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Item Description: Scott Foresman & Co, 1978. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0673150453

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Chandra D. Bose

Published by PHI Learning (2010)

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # M8120339452

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Chandra D. Bose

Published by PHI Learning, India (2010)

ISBN 10: 8120339452 ISBN 13: 9788120339453

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Item Description: PHI Learning, India, 2010. Paperback. Book Condition: New. Language: N/A. Brand New Book. Bookseller Inventory # AMO9788120339453

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BEN SHE.YI MING

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Item Description: paperback. Book Condition: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Modern Marketing - Principles and Practice.Four Satisfaction guaranteed,or money back. Bookseller Inventory # RR036077

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BEN SHE.YI MING

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Item Description: paperback. Book Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Modern Marketing - Principles and PracticeFour Satisfaction guaranteed,or money back. Bookseller Inventory # AY016209

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BEN SHE.YI MING

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Item Description: paperback. Book Condition: Good. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :1989-12-01 Pages: 370 Publisher: Foreign Trade Education Press sheet: 11.875Four Satisfaction guaranteed,or money back. Bookseller Inventory # RN077220

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Item Description: paperback. Book Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2011-07-01 Pages: 205 Language: Chinese Publisher: Water Power Press Information Title: Chain Management Basic Principles and Practice ( Marketing Professional ) ( modern services of skilled personnel training model innovation plan textbook ) Price: 24.00 yuan Author : Peng Juan ed Publisher: Water Power Press Publication Date :2011-7-1ISBN: 9787508487465 words: 335.000 yards : 205 Edition : 1 Binding: Paperback Folio: 16 weight : Editor's Choice Summary this chain manage.Four Satisfaction guaranteed,or money back. Bookseller Inventory # RW013875

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Item Description: paperback. Book Condition: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2011-07-01 Pages: 252 Language: Chinese Publisher: Water Power Press Information Title: Distribution channels Principles and Practice ( Marketing Professional ) ( modern services skilled personnel training model innovation planning materials ) Price: 29.00 yuan Author : Zhengrui Hong Editor Publisher: Water Power Press Publication Date :2011-7-1ISBN: 9787508487472 words: 409.000 yards : 252 Edition : 1 Binding: Paperback Folio: 16 weight : Edit recommended byeditor the pr.Four Satisfaction guaranteed,or money back. Bookseller Inventory # RW054219

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