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Predictive Analytics Marketers Using by Leventhal Barry (21 results)
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage (Paperback or Softback)
Published by Kogan Page 2/28/2018, 2018
ISBN 10: 0749479930 ISBN 13: 9780749479930
Language: English
Paperback or Softback. Condition: New. Predictive Analytics for Marketers: Using Data Mining for Business Advantage 0.85. Book.
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
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Add to basketCondition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
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Predictive Analytics for Marketers : Using Data Mining for Business Advantage
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
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Predictive Analytics for Marketers : Using Data Mining for Business Advantage
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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
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Add to basketPaperback. Condition: Brand New. 240 pages. 8.75x6.25x0.75 inches. In Stock. This item is printed on demand.
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Predictive Analytics for Marketers : Using Data Mining for Business Advantage
Published by Kogan Page, Kogan Page, 2018
ISBN 10: 0749479930 ISBN 13: 9780749479930
Language: English
US$ 53.20
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Add to basketTaschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics can be used to successfully achieve a range of business purposes.
