Published by Phaidon Press (edition 1St Edition), 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: BooksRun, Philadelphia, PA, U.S.A.
First Edition
Hardcover. Condition: Very Good. 1St Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.05.
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.
Hardcover. Condition: Acceptable. HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized.
Published by Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
US$ 2.01
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Add to basketCondition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
US$ 5.36
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Add to basketCondition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Published by Phaidon Press Ltd, United Kingdom, London, 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
US$ 8.66
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Add to basketPaperback. Condition: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: Better World Books Ltd, Dunfermline, United Kingdom
US$ 7.41
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Add to basketCondition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Seller: Caryota Book Exchange, Darwin, NT, Australia
US$ 7.78
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Add to basketHardcover. Condition: Good. A large volume, extra shipping charges may apply. Inscribed by previous owner.
US$ 3.55
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Add to basketCondition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:0714841749.
US$ 6.49
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Add to basketCondition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749.
US$ 5.21
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Add to basketPaperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Published by Phaidon Press Ltd, United Kingdom, London, 2004
ISBN 10: 0714844535 ISBN 13: 9780714844534
Language: English
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
US$ 29.73
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Add to basketPaperback. Condition: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Phaidon New York 2002, 2002
ISBN 10: 0714841749 ISBN 13: 9780714841748
Language: English
Seller: THE CROSS Art + Books, Sydney, NSW, Australia
US$ 22.37
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Add to basket25.0 x 21.0cms 288pp 1000 b/w & colour illusts very good hardback with decorated boards (no dustwrapper as issued) This book explores the ways creatives interpret their clients' briefs propiose new ideas to familiar problems rework established brands and reinvent existing products. It identifies the 18 generic problems common to all areas of communication.
Seller: Antiquariaat Schot, Hendrik-Ido-Ambacht, Netherlands
US$ 31.47
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Add to basketGeb., hardcover, nette staat, 288 pagina's.
Seller: MULTI BOOK, Cerreto Laziale, RM, Italy
US$ 23.10
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Add to basketCondition: Buono (Good). 9780714841748 Buono (Good) .
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Hardcover. Condition: New.
Seller: Strawberry Hill Books, Rotherfield, East Sussex, United Kingdom
First Edition
US$ 53.10
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Add to basketHardcover. Condition: Fine. Dust Jacket Condition: No Dust Jacket. 1st Edition. Type: Book.
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
Published by Phaidon Press Ltd Sep 2012, 2012
ISBN 10: 0714864730 ISBN 13: 9780714864730
Language: English
Seller: AHA-BUCH GmbH, Einbeck, Germany
US$ 54.79
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Add to basketBuch. Condition: Neu. Neuware - A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
Seller: AHA-BUCH GmbH, Einbeck, Germany
US$ 60.79
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Add to basketTaschenbuch. Condition: Neu. Neu neuware, importqualität, auf lager - For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients' brands fresh and in the public consciousness.
Seller: AHA-BUCH GmbH, Einbeck, Germany
US$ 109.43
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Add to basketGebundene Ausgabe. Condition: Neu. Neu neuware, importqualität, auf lager - Designers and advertisers have always had to interpret design briefs, produce solutions to problems and work to keep their clients' brands fresh and in the public consciousness. Each chapter in this text deals with a specific problem and presents a case study to illustrate a particular solution.