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V S Chakrapani

Published by East West Books, Chennai (2007)

Used
Hardcover

Quantity Available: 1

From: Vedams eBooks (P) Ltd (New Delhi, India)

Seller Rating: 3-star rating

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About this Item: East West Books, Chennai, 2007. Hardbound. Condition: As New. New. Contents Preface. I. Biography 1. Introduction. 2. The early years. 3. An Adman is born. 4. Back in Bombay. 5. The move to Madras. 6. Standing tall. 7. R.K. Swamy's beliefs. 8. Showcase. 9. The house that Swamy built. 10. Embracing globalisation. 11. A spokesman for the industry. 12. Devoted educationist. 13. Doing God's work. 14. A family man. 15. The evening years. 16. Karmayogi. II. Tributes 1. Bombay has no monopoly on ideas/S.R. Ayer. 2. Leadership through example/Surojoy Banerjee. 3. He kickstarted my career/Bilimoria Kali. 4. An ode to Sri R.K. Swamy in 108 lines/V.S. Chakrapani. 5. Enormous contributions to Rotary/S.L. Chitale. 6. My elder brother/V.N. Gopala Desikachariar. 7. Pitamahar/S. Kumaar. 8. A fearless friend/S. Gurumurthy. 9. A tall man/Ahmed Ibrahim. 10. He made BHEL a household name/V. Krishnamurthy. 11. A natural elder brother/K. Kurien. 12. A great and good man/B. Madhavan. 13. Malice towards none/N. Murali. 14. A thorough professional/Bal Mundkur. 15. Eastern sophistication/N. Sangeetha. 16. Always Swamy's man/T.S. Nagarajan. 17. He was clairvoyant/R. Narayanan. 18. A friend in need a friend indeed/S.V.S. Raghavan. 19. A great professional of our time/M.K. Raju. 20. He had great regard of women/C.R. Sathyabhama. 21. Swamy Saheb/Ameen Sayani. 22. He stood by his word/Ram Tarneja. 23. Devoted to what ought to be done/Brahm Vasudeva. 24. He became sage Like/L. Vasudev. 25. Father figure/Vasanthi Vasudev. III. Reminiscences 1. J.C. Chopra. 2. V.R. Deenadayalu. 3. R. Krishnamoorthy. 4. H. Lakshmanan. 5. P.T. Mallik. 6. T.R. Mani. 7. K.S. Narayanan. 8. V. Narayanan. 9. K. Parasaran. 10. N.S. Rajagopalan. 11. Radha Rajan. 12. R.V. Rajan. 13. Hemalata Ramamani. 14. Atmaram Saraogi. 15. B.T. Seshadri. 16. Padma Subrahmanyam. 17. P. Unnikrishnan. 18. K.A. Varadan. R.K. Swamy was an unusual advertising professional. He was born in a humble background in a village near Kumbakonam in Tamil Nadu India in 1922. The family's poverty made them move to Bombay in an effort to make a living. He was enrolled in a neighbourhood school where the primary language was Gujarati. As soon as he finished school he had to go looking for a job. His break into the world of advertising took place when he was given a temporary posting at J. Walter Thompson Eastern Limited as a translator from English to Gujarati in 1940. From thereon he became a self taught professional through sheer hard work. This book is for all young men and women who wish to take a peek at the origins of a leading Indian advertising and marketing services group. It is the story of a man who lifted himself and thousands of others up in life without compromising his values and standing tall and unwavering by the causes he held dear. 284 pp. Seller Inventory # 66412

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