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Tony Schwartz, Tony Schwartz

Published by Doubleday

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Free Shipping Books (Toledo, OH, U.S.A.)

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About this Item: Doubleday. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2856334569

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Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used

Quantity Available: 2

From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Doubleday, 1974. Condition: Good. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP8431265

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Tony Schwartz, Tony Schwartz

Published by Doubleday

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Discover Books (Baltimore, MD, U.S.A.)

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About this Item: Doubleday. Paperback. Condition: GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included. Seller Inventory # 2895500983

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Tony Schwartz, Tony Schwartz

Published by Doubleday

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Bayside Books (Livermore, CA, U.S.A.)

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About this Item: Doubleday. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2895732497

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Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used

Quantity Available: 2

From: Better World Books: West (Reno, NV, U.S.A.)

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About this Item: Doubleday, 1974. Condition: Good. Ships from Reno, NV. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP102238562

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Tony Schwartz, Tony Schwartz

Published by Doubleday

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: OwlsBooks (Toledo, OH, U.S.A.)

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About this Item: Doubleday. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2944016580

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Schwartz, Tony

Published by Anchor Press (1973)

ISBN 10: 0385088930 ISBN 13: 9780385088930

Used
First Edition

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

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About this Item: Anchor Press, 1973. Condition: Good. 1st. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP60626189

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Tony Schwartz

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Jenson Online Inc (Logan, UT, U.S.A.)

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About this Item: Paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include From the library of labels. Satisfaction Guaranteed. Seller Inventory # 4BQM1A006V2K_ns

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Tony Schwartz

Published by Schwartz Media

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: ThriftBooks (Auburn, WA, U.S.A.)

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About this Item: Schwartz Media. Paperback. Condition: Good. A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G0385088957I3N00

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Tony Schwartz, Schwartz, Tony

Published by Doubleday

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used

Quantity Available: 1

From: Wonder Book (Frederick, MD, U.S.A.)

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About this Item: Doubleday. Condition: Good. . Seller Inventory # V07J-00387

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Schwartz, Tony, Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Once Upon A Time Books (Springdale, AR, U.S.A.)

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About this Item: Doubleday, 1974. Paperback. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0002642364

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Tony Schwartz; Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: GlassFrogBooks (Hawthorne, CA, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Doubleday, 1974. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0385088957-2-4

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Schwartz, Tony, Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Best and Fastest Books (West new york, NJ, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Doubleday, 1974. Paperback. Condition: Good. 1974 Anchor Books, Anchor press/doubleday, garden day, good condition softcover has noticable general wear with creasing, interior is unmarked, spine creasing - a solid copy overall! We take great pride in accurately describing the condition of our books, ship within 48 hours and offer a 100% money back guarantee. We take great pride in accurately describing the condition of our books and media, ship within 48 hours, and offer a 100% money back guarantee. Seller Inventory # 1M5CER000DX8

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Schwartz, Tony; Schwartz, Tony

Published by Doubleday 1974-09-01 (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: arcfoundationthriftstore (Ventura, CA, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Doubleday 1974-09-01, 1974. Paperback. Condition: Good. First. 0385088957 Your purchase benefits those with developmental disabilities to live a better quality of life. wear on edges and corners tear on edge of cover by spine yellowing cover wear creasing. Seller Inventory # 2181-042017-DR-011

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Schwartz, Tony; Schwartz, Tony

Published by Doubleday

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Symposium Books (Providence, RI, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Doubleday. PAPERBACK. Condition: Good. 0385088957 We carry new, used, and remaindered books - some books may have remainder mark and/or underlining. We often have multiple copies per title - and have over 20,000 discounted titles available. Symposium Books is an Independent Bookstore in Providence, RI . We are dedicated to providing our customers with the widest selection of scholarly, literary and quality art books. Expedited shipping is available. We pride ourselves on offering prompt, reliable customer service and a no hassle return policy. Seller Inventory # 0385088957

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Schwartz, Tony, Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Solr Books (Skokie, IL, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Doubleday, 1974. Paperback. Condition: Good. Great reading/study copy. May have highlights and/or notes. Ships Fast! Satisfaction Guaranteed!. Seller Inventory # mon0000715244

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Tony Schwartz

Published by Anchor Books - Doubleday, Garden City, NY, USA (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover
First Edition

Quantity Available: 1

From: YeOleCodgersBookShoppe (Yaphank, NY, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Anchor Books - Doubleday, Garden City, NY, USA, 1974. Soft Cover. Condition: Like New. Dust Jacket Condition: No Jacket as Issued. No Edition Indicated. LIKE NEW softcover with like new cover panels. No dust jacket as issued. -805. Seller Inventory # 007746

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Schwartz, Tony

Published by Mango (2017)

ISBN 10: 163353605X ISBN 13: 9781633536050

Used

Quantity Available: 1

From: Better World Books (Mishawaka, IN, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Mango, 2017. Condition: As New. 2nd Edition. Book in almost Brand New condition. Seller Inventory # GRP102610165

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Schwartz, Tony

Published by Mango

ISBN 10: 163353605X ISBN 13: 9781633536050

Used
Softcover

Quantity Available: 1

From: glenthebookseller (Montgomery, IL, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Mango. PAPERBACK. Condition: Good. 163353605X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # Z163353605XZ3

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Schwartz, Tony; Tony Schwartz

Published by Doubleday (1974)

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used
Softcover

Quantity Available: 1

From: Light House (Hayward, CA, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Doubleday, 1974. Paperback. Condition: Used: Very Good. Seller Inventory # BB3S1-4

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Schwartz, Tony

Published by Schwartz Media

ISBN 10: 0385088957 ISBN 13: 9780385088954

Used

Quantity Available: 1

From: TextbookRush (Grandview Heights, OH, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Schwartz Media. Condition: Acceptable. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!. Seller Inventory # 44255978

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Schwartz, Tony

Published by Mango 1/10/2017 (2017)

ISBN 10: 163353605X ISBN 13: 9781633536050

New
Softcover

Quantity Available: 5

From: BargainBookStores (Grand Rapids, MI, U.S.A.)

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About this Item: Mango 1/10/2017, 2017. Paperback or Softback. Condition: New. The Responsive Chord: How Media Manipulate You: What You Buy . . .Who You Vote for . . .and How You Think. Book. Seller Inventory # BBS-9781633536050

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Tony Schwartz

Published by Mango Media, United States (2017)

ISBN 10: 163353605X ISBN 13: 9781633536050

New
Softcover

Quantity Available: 1

From: Book Depository International (London, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Mango Media, United States, 2017. Paperback. Condition: New. Language: English. Brand new Book. "The Responsive ChordHow media manipulate you: what you buy. who you vote for. and how you think.By Tony Schwartz"The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history.Tony Schwartz, the man the New York Times called the "king of sound," drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books on media. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators-in fact, most all of us-use a model of communication long outmoded by the coming of electronic media. In The Responsive Chord, he shows us how this model has made us blind to many of the inner workings of modern communication. He explains how audio and visual material can be used to create "resonance" with an audience. His "resonance principle" explains that the meaning of an ad (or any other stimulus) is not present in the ad itself but rather in how the ad relates to the vast array knowledge and associations-both factual and emotional-already held in the mind of the viewer. Thus, audience members do not merely digest a message; they are an essential force in creating it.The implications for anyone looking to impart a message or influence decisions are enormous.And with so many people these days getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read. "I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone."- Ira Glass, Creator & Host of NPR's This American Life"Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism."- Bill Moyers, Journalist, Political Commentator and White House Press Secretary"Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media."- Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center"Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today."- Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus"The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever."- Luyen Chou, Chief Product Officer, Pearson Education"I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony's World. We just live in it."- Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist. Seller Inventory # AA99781633536050

More information about this seller | Contact this seller 23.

Tony Schwartz

Published by Anchor Press (1973)

ISBN 10: 0385088930 ISBN 13: 9780385088930

Used
Hardcover

Quantity Available: 1

From: GlassFrogBooks (Hawthorne, CA, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Anchor Press, 1973. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0385088930-2-4

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Tony Schwartz

Published by Mango (2017)

ISBN 10: 163353605X ISBN 13: 9781633536050

Used
Softcover

Quantity Available: 1

From: GlassFrogBooks (Hawthorne, CA, U.S.A.)

Seller Rating: 4-star rating

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About this Item: Mango, 2017. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 163353605X-2-4

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Schwartz, Tony

Published by Mango

ISBN 10: 163353605X ISBN 13: 9781633536050

Used
Softcover

Quantity Available: 1

From: Mega Buzz (Bensalem, PA, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Mango. PAPERBACK. Condition: Fine. 163353605X Remainder mark. Seller Inventory # Z163353605XZ1

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Schwartz, Tony

Published by Mango

ISBN 10: 163353605X ISBN 13: 9781633536050

Used
Softcover

Quantity Available: 1

From: Mega Buzz (Bensalem, PA, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Mango. PAPERBACK. Condition: Very Good. 163353605X Minor shelf wear. Seller Inventory # Z163353605XZ2

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Schwartz, Tony

Published by Mango

ISBN 10: 163353605X ISBN 13: 9781633536050

Used
Softcover

Quantity Available: 1

From: Booklot COM LLC (Philadelphia, PA, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Mango. PAPERBACK. Condition: Fine. 163353605X Remainder mark. Seller Inventory # Z163353605XZ1

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Schwartz, Tony

Published by Mango

ISBN 10: 163353605X ISBN 13: 9781633536050

Used
Softcover

Quantity Available: 1

From: Booklot COM LLC (Philadelphia, PA, U.S.A.)

Seller Rating: 5-star rating

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About this Item: Mango. PAPERBACK. Condition: Very Good. 163353605X Little shelf wear. Seller Inventory # Z163353605XZ2

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Tony Schwartz

Published by Mango Media, United States (2017)

ISBN 10: 163353605X ISBN 13: 9781633536050

New
Softcover

Quantity Available: 1

From: The Book Depository (London, United Kingdom)

Seller Rating: 5-star rating

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About this Item: Mango Media, United States, 2017. Paperback. Condition: New. Language: English . Brand New Book. The Responsive Chord How media manipulate you: what you buy. who you vote for. and how you think. By Tony Schwartz The essential guide to how media shape our lives. By the creator of the most talked about political ad in television history. Tony Schwartz, the man the New York Times called the king of sound, drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books on media. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators-in fact, most all of us-use a model of communication long outmoded by the coming of electronic media. In The Responsive Chord, he shows us how this model has made us blind to many of the inner workings of modern communication. He explains how audio and visual material can be used to create resonance with an audience. His resonance principle explains that the meaning of an ad (or any other stimulus) is not present in the ad itself but rather in how the ad relates to the vast array knowledge and associations-both factual and emotional-already held in the mind of the viewer. Thus, audience members do not merely digest a message; they are an essential force in creating it. The implications for anyone looking to impart a message or influence decisions are enormous. And with so many people these days getting their information through social media and fake news sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read. I read The Responsive Chord as a freshman in college and it affected everything I ve ever made since. Its message is practical and deep. I d recommend it to anyone. - Ira Glass, Creator Host of NPR s This American Life Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism. - Bill Moyers, Journalist, Political Commentator and White House Press Secretary Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media. - Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center Here s the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It s not just the content that influences us; if only it were that simple. No, it s the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today. - Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz s observations about education in a media-saturated environment are deeply prescient and more relevant than ever. - Luyen Chou, Chief Product Officer, Pearson Education I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony s World. We just live in it. - Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist. Seller Inventory # AA99781633536050

More information about this seller | Contact this seller 30.

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