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Saiki Danyi

Published by Oxford Book Company (2009)

Used

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From: Vedams eBooks (P) Ltd (New Delhi, India)

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About this Item: Oxford Book Company, 2009. Contents 1 Introduction to Marketing 2 The Domain of the Marketing Discipline 3 Characteristics of Service Marketing 4 Fundamental Consumer Behaviour 5 Services Marketing and the Spatial Dimension 6 Process and Presentation of Training 7 Exchange for Resale and Exchange 8 Service Appraisal and Compensation 9 Perspective of services marketing 10 Innovation and Market OpportunitiesThis book presents an integrated approach It includes a strong managerial orientation and strategic focus uses an organizing framework has extensive research citations links theory to practice Services encompass a very wide range of activities eg health care education tourism insurance and finance This book is a very successful book written by one of the leading writers and researchers in services marketing and management The most important change in this new edition is a greater emphasis on the relationship approach to services marketing With a rigorous and comprehensive approach Services Marketing provides readers with the ideal introduction to this key marketing topic This new edition includes the most up to date examples and most relevant theory and is structured to cover the content that is most essential to those taking services marketing courses on undergraduate levels and on MBA and MA marketing degrees 300 pp. Seller Inventory # 94776

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Danyi, Saiki

Published by Oxford Book Company 2009-08-01 (2009)

ISBN 10: 8189473530 ISBN 13: 9788189473532

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Hardcover

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From: LowKeyBooks (Sumas, WA, U.S.A.)

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About this Item: Oxford Book Company 2009-08-01, 2009. Hardcover. Condition: Fine. Book in like new condition with minor shelf wear. Seller Inventory # DS-8189473530-1

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Saiki Danyi

Published by Oxford Book Company (2009)

ISBN 10: 8189473530 ISBN 13: 9788189473532

Hardcover
New

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From: Irish Booksellers (Portland, ME, U.S.A.)

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About this Item: Oxford Book Company, 2009. Condition: New. book. Seller Inventory # M8189473530

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