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Published by c. 1965-67 (1965)

Used

Quantity Available: 1

From: lizzyoung bookseller (Brooklyn, NY, U.S.A.)

Seller Rating: 5-star rating

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About this Item: c. 1965-67, 1965. 36 X 22 inch. Manufactured as a promotional item by Campbell's Soup Inc. - the Souper Dress provided a perfect advertising opportunity to infuse some of the current enthusiasm inspired by Warhol's artwork into this iconic American product. Dress label Reads: NO CLEANING - NO WASHING - IT'S CAREFREE FIRE RESISTANT UNLESS WASHED OR CLEANED TO REFRESHEN, PRESS LIGHTLY WITH WARM IRON 80% CELLULOSE, 20% COTTON. A rare item in near perfect condition. Located in institutions such as the MET, MOMA, SFMOMA, and the Smithsonian. Orig. screen printed, color illustrated, paper and cotton. Near fine. Seller Inventory # 1557

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WARHOL, ANDY

Published by Campbell’s Soup Co. Campbell’s Soup Co., 1968 (1968)

New

Quantity Available: 1

From: Indexbooks/Peter Gidal (London, United Kingdom)

Seller Rating: 5-star rating

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US$ 4,715.04
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About this Item: Campbell’s Soup Co. Campbell’s Soup Co., 1968, 1968. No Binding. Condition: New. The paper dress wherewith the Campbell’s company cashed in on Warholism; for two labels and a dollar they’d send you this paper dress, flame-resistant unless previously washed or cleaned, three sizes available, cellulose, 20% cotton. Dress was upped to a Warhol item since the Centre Pompidou, Paris, had it in their POP exhibition 5 years ago designated as dress by Andy Warhol. One went last year at Christies for £31,000 but that was a fluke, more usually in New York for around $5,000, then they crashed to $4,000 for a while for ones in incomplete condition. This example, unlike most, does not have the bottom 3-inch hem cut off, is thus complete, has never been opened or worn, and contains the original mailing envelope as well as the order coupon. Seller Inventory # INDE-C70738

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Souper Dress: Warhol, Andy. (1928-1987)

Warhol, Andy. (1928-1987)

Published by Campbell's Soup Co (1968)

Used

Quantity Available: 1

From: Schubertiade Music (Newton, MA, U.S.A.)

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About this Item: Campbell's Soup Co, 1968. Condition: Used; Like New. Dust Jacket Condition: Used; Like New. "Campbell's Souper Dress, on you, it'll look. M'm ! M'm ! Good !" - CAMPBELL SOUP ADVERTISEMENTScreenprint in colors on a disposable A-line dress made of screen-printed tissue, wood pulp and rayon mesh with binding tape, circa 1965, labeled 'The Souper Dress' at the neck, from the edition of unknown size, vertical and horizontal folds (as issued), wear/losses along parts of several of the folds, but this example, unlike most, does not have the bottom 3-inch hem cut off, and is thus complete. 36½ x 21½ in. (927 x 546 mm.). Beautifully framed in conservation-grade materials under UV-plexi. The  Souper Dress  is a classic example where fashion, art and industry intersect into one image, capturing the vibrant, youthful, optimistic and consumerist zeitgeist of the 1960s in America to perfection.  As art historian Marco Livingstone has stressed, Pop Art was never a circumscribed movement with membership and manifestos. Rather, it was a sensibility emergent in the 1950s and rampant in the 1960s. Andy Warhol (who began his career as a fashion illustrator) had been painting Campbell's soup cans since 1962. Such advertising icons, along with cartoons and billboards, yielded a synthesis of word and image, of art and the everyday and fashion quickly embraced the spirit of Pop, playing an important role in its dissemination. The Souper Dress inspired by the iconic Campbell Soup Cans series,  flame-resistant unless previously washed or cleaned, was imagined and produced by the Campbell Soup Company as a mail order offer and as an effective advertising campaign when paper dresses were all the rage in the 60s. Two labels from any different kinds of Campbell's Vegetable Soups and $1.00 got you the dress. Seller Inventory # 12326

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