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Understanding Consumer Decision Making
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Understanding Consumer Decision Making
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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paperback. Condition: Fair.
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Understanding Consumer Decision Making
Published by Routledge (edition 1), 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Paperback. Condition: Fair. 1. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Condition: Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
First Edition
Condition: Very Good. 1st Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
First Edition
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
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Paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Hardcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2021. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2021. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
Published by Lawrence Erlbaum Associates, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
First Edition
Hardcover. Condition: Near Fine. 1st Edition. Oversized hardcover, xvii + 447 pages, NOT ex-library. Weight 940g. Book is clean and bright throughout with unmarked text, free of inscriptions and stamps, firmly bound. Minor handling wear. Issued without a dust jacket. -- An exploration of consumer behaviour through the lens of the means-end approach. This book provides valuable insights into how consumers make decisions by connecting product attributes with personal values and benefits. The means-end approach offers a structured framework for understanding these connections and helps marketers create strategies that resonate with consumers' deeper motivations. With contributions from experts in the field, the book covers various aspects of consumer decision-making processes, including the importance of values in consumption, hierarchical decision models, and the integration of this approach into marketing and advertising strategies. It also discusses how this framework can be used to develop more effective advertising messages and market positioning, making it a crucial resource for marketing professionals, advertisers, and business strategists. By focusing on the psychological underpinnings of consumer choices, this volume sheds light on the implicit reasons why people choose specific products and brands. It offers tools for improving communication and understanding consumer values, thus helping brands better align their products with customer needs.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Condition: New.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Condition: New.
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers¿ Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
US$ 83.23
US$ 15.73 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Understanding Ethical Consumer Behavior: The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers� Ethical Decision-Making Processes
Published by VDM Verlag Dr. M�ller 2008-12-23, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Paperback. Condition: New.
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Condition: New. pp. 466.
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
Condition: New. pp. 466.
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Understanding Consumer Decision Making
Published by Taylor & Francis Group, 2001
ISBN 10: 0805817301 ISBN 13: 9780805817300
Language: English
Condition: New. pp. 466.
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Understanding Ethical Consumer Behavior | The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical Decision-Making Processes
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 3639094352 ISBN 13: 9783639094350
Language: English
Taschenbuch. Condition: Neu. Understanding Ethical Consumer Behavior | The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers Ethical Decision-Making Processes | Sarah Steenhaut | Taschenbuch | Kartoniert / Broschiert | Englisch | 2008 | VDM Verlag Dr. Müller | EAN 9783639094350 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
Published by Taylor & Francis Inc, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 778.
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Condition: New. Reynolds, Thomas J. Olson, Jerry C.The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop .
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Hardcover. Condition: Like New. Like New. Ships from Multiple Locations. book.
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Understanding Consumer Decision Making: A Means-End Approach to Marketing and Advertising Strategy
Published by Lawrence Erlbaum Assoc Inc, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Paperback. Condition: Brand New. 1st edition. 447 pages. 9.25x5.75x1.25 inches. In Stock.
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Paperback. Condition: Like New. Like New. book.
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Understanding Consumer Decision Making : The Means-End Approach to Marketing and Advertising Strategy
Published by Taylor & Francis Mai 2001, 2001
ISBN 10: 080581731X ISBN 13: 9780805817317
Language: English
Taschenbuch. Condition: Neu. Neuware - The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
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