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commerce electronique ; comment creer la confiance

Magda Fusaro

ISBN 10: 2922417271 / ISBN 13: 9782922417272
Published by ISABELLE QUENTIN, 2002
Condition: Good Soft cover
From Books Express (Portsmouth, NH, U.S.A.)

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Title: commerce electronique ; comment creer la ...


Publication Date: 2002

Binding: Paperback

Book Condition:Good

About this title


Becoming a priority of the decade, electronic commerce requires several regulatory measures and economic influence to contribute to the development of online transactions. But if governments and some companies have followed suit, consumers are still often absent from cyberspace. In this book you will find: in what ways to increase consumer confidence vis--vis electronic commerce to encourage its rapid development and ownership, how to determine the basic conditions considered by consumers to develop a sense of confidence development; reflections and suggestions to overcome the technical barriers, economic and sociocultural allow all players to enjoy full social benefits of electronic commerce. Electronic commerce: how to create the confidence you invites to a journey from theory to practice, you will, webmasters and entrepreneurs, to revise the rules in the presence and adapt your business strategies to generate more confidence in your customers.

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