The craft of copywriting: How to write great copy that sells

ISBN 10: 0131883917 / ISBN 13: 9780131883918
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This book is softcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. THIS IS A SHELF COPY, UPPER RIGHT HAND CORNER IS BENT, HOWEVER TEXT IS UNAFFECTED. PRICED ACCORDINGLY. Bookseller Inventory #

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Synopsis: Copywriting is a craft, and one that you can certainly learn. Take it from the author - Alastair Crompton - who's made an illustrious career out of twenty-five years in the advertising business. Fully illustrated with numerous examples of top-notch advertising, THE CRAFT OF COPYWRITING is probably the best teacher a young copywriter could ever have. but its value isn't restricted to those who sit behind computer screens. Everyone in advertising - clients, accounty executives, marketing and product managers, even business students - will find it a fascinating, behind-the-scenes account of a multi-billion dollar activity - the making of ads that sell.

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Title: The craft of copywriting: How to write great...
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Alastair Crompton
Published by Prentice-Hall (1982)
ISBN 10: 0131883917 ISBN 13: 9780131883918
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Crompton, Alastair
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Alastair Crompton
Published by Prentice-Hall (1982)
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Book Description Prentice-Hall, 1982. Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Seller Inventory # 0131883917-2-4

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Alastair Crompton
Published by Prentice-Hall (1982)
ISBN 10: 0131883917 ISBN 13: 9780131883918
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Book Description Prentice-Hall, 1982. Paperback. Condition: Good. Revised. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0131883917

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