Dear Bookseller,

Driving valuable new customers to your books, and reminding those customers to come back and buy more books, is critical to the continued success of the AbeBooks marketplace. Our Marketing Team is very active making the most of the strategic marketing channels highlighted below, and this page is intended to help you stay up-to-date on our activities.

Word-of-mouth marketing has always been critical to our success, and we know the highest compliment you can give is the referral of friend, colleague, family member, or customer. Referred customers are more likely to buy the first time they visit, buy more, and buy more often. Every time you refer someone to AbeBooks, you are helping to support your network of independent booksellers, so please help us to help you sell more books by working with us to spread the word!

AbeBooks is truly unmatched in the world: literally the largest selection of books, thousands of independent booksellers selling all types of books (no barbecues, no jewellery), and a company-wide mission to help people find and buy any book from any bookseller anywhere. These differentiators matter to book lovers, and we're proud of them. They've set us apart from the beginning and they will continue to form the basis for all of our marketing activity. We're proud of all our booksellers, from antiquarian and rare to new and used, and we look forward to working with all of you to make sure book lovers everywhere discover

If you have an idea for an exciting promotion or feature, please contact us at We're always looking for new ways to sell your books!

Thomas Nicol
Director Marketing

On-Site Merchandising

The merchandising team at AbeBooks is focused on helping customers find and buy more of your books on the AbeBooks sites. See what we’re doing and offer your suggestions.

Online Marketing

Our online marketing department is constantly abreast of emerging technology and trends in the rapidly evolving world of internet marketing. Find out more about the various channels and techniques we employ to keep driving visitors and sales to

PR & Press

Our PR department is dedicated to raising the profile of the company and its booksellers through newspapers, magazines, websites and broadcast media on a daily basis. During 2005, ran PR campaigns to highlight rare and antiquarian books; our unique search for real Harry Potters, college textbooks, and the growth of used books in the US.

Offline Marketing

Visit our offline marketing page and find out more about the many initiatives we run to promote’s world class community of booksellers to the world. Avenues include print advertising, campus street teams, event sponsorship, direct marketing and co-branded bookseller collateral. Stay up to date on our current campaigns!

Events attends and supports many consumer and trade events each year. Check out the 2011 list of events in North America.

Consumer Insights

Timely and accurate consumer insights are vital to our marketing success, whether it’s confirming a hunch, uncovering a new method of engaging customers, or identifying a gap in our process.