For immediate release
‘ADVANCEMENTS IN BEER BONGOLOGY’ – ABEBOOKS.COM TARGETS STUDENT TEXTBOOK MARKET WITH LATEST FAKE ‘NOT-BOOK’
(Victoria, BC – 9 August 2006) AbeBooks.com is hoping to raise a smile among cash-strapped students across the United States with the latest installment of its ‘not-book’ campaign - Advancements In Beer Bongology: From The Middle Ages to Modern Times (23rd edition).
During August and September, street teams will be at 40 colleges - including UCLA, Penn State and University of Arizona - to tell students how to beat sky-high textbook prices by going online at AbeBooks.com for cheap used and new books offered by independent professional booksellers.
Thousands of AbeBooks’ bookmarks featuring the fake textbook will be distributed during back-to-school season. Each one carries a unique code that will allow students to enter online contests for cash prizes and the chance to win all their textbooks for a year.
‘Advancements In Beer Bongology’ is the fifth fictional book in AbeBooks’ 10 th anniversary advertising campaign that has the tagline – ‘If you can’t find it here, it doesn’t exist.’ Students can also send e-card versions and buy copies to use as notebooks for $2.17 each.
The campaign began in May with four not-books:
‘Whoops. I Was Wrong by GW Bush’
‘Chicken or Beef? The World’s Best Loved Airline Recipes’
‘Making Marriage Work by Henry VIII’
‘Everything You Wanted To Know About North Korea But Were Afraid to Ask by Kim Jong Il’
See the bongology textbook at www.abebooks.com/docs/not-books/
Huge savings are available for students at AbeBooks.com – the world’s largest online marketplace for new and used books. For instance, the list price for Marketing Management by Philip Kotler (Mar 05, 12th ed, ISBN 0131457578) is $153.35 (an increase of over $13 from 12 months earlier), but AbeBooks’ prices start at just $16 for a new copy.
This is the third back-to-school season that AbeBooks.com has visited US colleges since August 2005 as online textbook buying continues to grow in popularity. The value of textbooks sold by AbeBooks increases by over 80% with each back-to-school season.
Earlier this year, research by NACS* (National Association of College Stores) revealed 23% of all textbooks were purchased online and another study in Virginia** showed 15% of the state’s students bought their college books online.
* More details at http://www.nacs.org/news/033106-studentwatch.asp?id=cmb