For immediate release


(Victoria, BC – 5 February 2008) ( - a new no-frills, low-cost online marketplace for used, rare and out-of-print books is launched today by It will initially serve booksellers and book-buyers in Sweden and Russia but will expand into a third emerging market for online bookselling, Brazil, later this year.

Created by Canada's the company that revolutionized the used book business connects buyers and sellers. It will help booksellers sell books and help buyers find and buy books. It will target emerging online bookselling markets with Russia and Sweden to be the first countries served. Russia and Sweden have strong book cultures and online bookselling has great potential in both nations. has a simple, low-cost subscription-only business model so booksellers will be charged a monthly flat fee to list up to 20,000 books for sale. It costs 99 krona (SEK) per month for Swedish booksellers and 129 rubles (RUB) per month for Russian booksellers. Sellers who sign up before February 16 can list their books for free for six months. No commission fee is charged on sales. The transaction takes place entirely between the buyer and seller. Buyers pay nothing to use the website while the low-cost subscription fee will appeal to booksellers.

The homepage provides links to regional sub-domains for Russians and Swedes. The website is currently operating in a 'beta' format and new features will be regularly added. Uploading books to its database is quick and easy.

"We created to effectively help booksellers sell books and to help buyers find books in markets where the online book trade is developing," said Hannes Blum, CEO of "Russians and Swedes love books and have embraced the Internet, so we intend to connect buyers and sellers with Gojaba's simple no-frills approach."'s technology operates independently of However, is 100% owned and funded by AbeBooks. Founded in 1996, is the world's largest online marketplace for new, used, rare and out-of-print books, and operates sites for North America, UK, France, Germany and Spain.


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About is the world's largest online marketplace for books, with millions of new, used, rare, and out of print titles listed for sale by thousands of independent booksellers from around the world. AbeBooks has millions of customers who purchase from its 6 global Web sites (,,, and A true internet success story, AbeBooks has been selling books online since 1996, and is a private company based in Victoria, BC Canada, with offices in Germany and the USA. Internet Retailer magazine ranked AbeBooks at No. 70 among North American online retailers in June 2007.

Richard Davies, PR Manager,
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