For immediate release
ONLINE TEXTBOOK SALES UP BY OVER 30% AS STUDENTS HUNT FOR CHEAP BOOKS
( Victoria, BC - 17 January 2007) Textbook sales for the spring semester are already more than 30 per cent higher than 12 months ago at AbeBooks.com, indicating that record numbers of cash-conscious students will turn to the Internet for their college books in 2007.
“There was a surge of activity immediately after Christmas Day. We had our best New Year’s Day ever and sales have gone up and up since then,” said Boris Wertz, chief operating officer at AbeBooks.com – the world’s largest online marketplace for new and used books, and a major source for textbooks over the past three years.
Cheap prices and a wide selection of new and used textbooks continue to attract students to the website. The bestselling textbook on AbeBooks.com since December 1st has been a mathematical finance title called Options, Futures and Other Derivatives (6th Edition ISBN 0131499084) by John C. Hull. It has a list price of (US) $177.33 but no AbeBooks.com buyer has paid more than $81 for a copy over this period of time.
New and secondhand textbooks found on the Internet offer much better value for money compared to list prices thanks to fierce competition among Web-based sellers that continues to drive down prices.
Last year various reports conservatively estimated online textbook purchases in the US accounted for between 15 and 23 percent of all textbook sales.
“By the end of this year, it is possible that close to 40 per cent of all textbook sales could be made over the Internet,” said Wertz. “We believe word of mouth on the campuses and on the Web has been vital in building up momentum. We’re seeing students return after using us in August or September as well as people who have not bought from us before.”
AbeBooks sells up to 25,000 books each day but expects to exceed that figure throughout January.
More textbook bargains can be found at: http://www.abebooks.com/docs/Textbooks/
Richard Davies, PR & Publicity Mgr., AbeBooks.com