e-Business: Strategic Thinking and Practice

Brahm Canzer

ISBN 10: 0618150366 / ISBN 13: 9780618150366
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] [ Water Damage: MODERATE ] Publisher: Houghton Mifflin Company Pub Date: 11/25/2002 Binding: Hardcover Pages: 352 First edition. Bookseller Inventory #

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Canzer's comprehensive approach to e-business centers on four key areas of strategic planning: technology, management, marketing, and finance. In clear contrast to other texts that overlook both management and finance, Canzer offers a concise introduction ideal for e-business courses or principles of marketing and management courses. He offers a balanced presentation of theory and strategy with examples that illustrate how organizations implement plans in the real business world. E-Business accommodates interactive learning opportunities at the textbook web site, including online assignments such as cases and group projects from the author's own class (added each semester).

  • The text focuses on what students need to know about developing, managing, and maintaining a successful e-business instead of the technical logistics of setting up a site.
  • Examples and cases that involve today's most notable e-businesses—such as IBM, Microsoft, Sun Microsystems, Siebel, and PeopleSoft—give students the most current perspective on the field available.
  • An online journal and an index of relevant web resources offer dynamic reinforcement of concepts outlined in the text.

About the Author: Brahm Canzer currently teaches business management courses to John Abbott College students in Montreal. He also is and adjunct lecturer at Concordia University specializing in e-Marketing. During his teaching career he has also taught under-graduate and graduate courses to students at Concordia, McGill, and the University of Toronto. Professor Canzer received his PhD (1995) abd MBA (1976) from Concordia University in Montreal. Professor Canzer's expertise includes finding web-based opportunities and solutions, and he was among the pioneers to design and teach MBA courses online for Simon Fraser University.

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Title: e-Business: Strategic Thinking and Practice
Book Condition: poor

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