[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] [ Water Damage: MODERATE ] Publisher: Houghton Mifflin Company Pub Date: 11/25/2002 Binding: Hardcover Pages: 352 First edition. Bookseller Inventory #
Canzer's comprehensive approach to e-business centers on four key areas of strategic planning: technology, management, marketing, and finance. In clear contrast to other texts that overlook both management and finance, Canzer offers a concise introduction ideal for e-business courses or principles of marketing and management courses. He offers a balanced presentation of theory and strategy with examples that illustrate how organizations implement plans in the real business world. E-Business accommodates interactive learning opportunities at the textbook web site, including online assignments such as cases and group projects from the author's own class (added each semester).
About the Author: Brahm Canzer currently teaches business management courses to John Abbott College students in Montreal. He also is and adjunct lecturer at Concordia University specializing in e-Marketing. During his teaching career he has also taught under-graduate and graduate courses to students at Concordia, McGill, and the University of Toronto. Professor Canzer received his PhD (1995) abd MBA (1976) from Concordia University in Montreal. Professor Canzer's expertise includes finding web-based opportunities and solutions, and he was among the pioneers to design and teach MBA courses online for Simon Fraser University.
Title: e-Business: Strategic Thinking and Practice
Book Condition: poor
Book Description Houghton Mifflin (Academic), 2003. Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Seller Inventory # 4212143
Book Description Houghton Mifflin Company. Paperback. Condition: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Seller Inventory # 2804480213
Book Description Houghton Mifflin (academic), 2003. Paperback. Condition: Used; Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Hardback copy. Seller Inventory # BBI1857050
Book Description Houghton Mifflin Company. PAPERBACK. Condition: New. 0618150366 Your book ships within 24 hours of ordering. Seller Inventory # SKU0006206
Book Description Houghton Mifflin Company, Massachusetts, U.S.A., 2003. Hard Cover. Condition: Very Good. Hard Cover -- Very Good -- Clean and bright -- 366 pages with glossary/index --. Seller Inventory # 311749
Book Description Houghton Mifflin Company, 2002. Condition: New. book. Seller Inventory # M0618150366
Book Description Houghton Mifflin Company, 2002. Hard Cover. Condition: Good. No Jacket. Pictorial boards have light wear. Pages are clean, text has no markings, binding is sound. Size: 4to - over 9¾" - 12" tall. Seller Inventory # 207598A
Book Description Houghton Mifflin Company, 2002. Paperback. Condition: Used: Good. Seller Inventory # SONG0618150366
Book Description Condition: Good. Fast Shipping ! Used books may not include access codes, CDs or other supplements. Seller Inventory # SKU0634056
Book Description Houghton Mifflin, Boston, MA, 2003. Hardcover. Condition: As New. All pages clean. Never used. Quantity Available: 1. ISBN: 0618150366. ISBN/EAN: 9780618150366. Pictures of this item not already displayed here available upon request. Inventory No: 1560723778. Seller Inventory # 1560723778