This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780750686679.

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Bibliographic Details

Title

eTourism Case Studies: Management and Marketing Issues

Publisher

Elsevier/Butterworth-Heinemann

Publication Date

2008

Language

English

ISBN 10

0750686677

ISBN 13

9780750686679

Binding

Soft cover

Condition

Good

Weight

1000 grams

Seller catalogs

Business

About this title

Synopsis

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

About the Author

Roman Egger, Dimitrios Buhalis

"About this title" may belong to another edition of this title.

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