2012. 1st Edition. Hardcover. Unorthodox success principles from a billionaire entrepreneur and philanthropist Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. Num Pages: 208 pages, black & white illustrations, colour illustrations, maps. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 165 x 21. Weight in Grams: 430. . . . . .

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Bibliographic Details

Title: The Art of Being Unreasonable: Lessons in Unconventional Thinking
Publisher: John Wiley & Sons Inc
Publication Date: 2012
Language: English
ISBN 10: 111817321X
ISBN 13: 9781118173213
Binding: Hardcover
Edition: 1st Edition
Condition: New

About this title

Synopsis

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles―from negotiating to risk-taking, from investing to hiring―that have made Eli Broad such a success.

Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do―and not getting anywhere―let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

About the Author

Eli Broad is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies, KB Home and SunAmerica. He is an internationally known art collector and museum patron and has been profiled on 60 Minutes, in Vanity Fair, and in the New York Times for his role in the creation of Los Angeles cultural institutions, including the Frank Gehry–designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new contemporary art museum he and his wife Edythe are building in the heart of downtown Los Angeles. He and his wife have been the driving force behind a genomic medicine research powerhouse―the Broad Institute of Harvard and MIT―and three stem cell research centers in California. He is a life trustee on the boards of MOCA, LACMA, and the Museum of Modern Art in New York and is regent emeritus of the Smithsonian Institution.

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