Title: Competing with IT - Leading a Digital Business
Publisher: Palgrave, London
Publication Date: 2015
Language: English
ISBN 10: 1137269979
ISBN 13: 9781137269973
Binding: Soft cover
Edition: 1st Edition
Printing: 1st Printing
Condition: Near Fine
Dust Jacket Condition: No Jacket
Dimensions: 2.177 centimeters width by 15.596 centimeters height by 23.393 centimeters depth
Weight: 644 grams

About this title

Synopsis

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

About the Author

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.
Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK. He has extensive experience as an IT manager and consultant.

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