Book new and unread in gloss dust jacket, has some yellowing around page edges. Provides hundreds of straightforward, practical marketing ideas which anyone running a medium-sized or small company can start to apply immediately.

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Bibliographic Details

Title: Creating Customers: an Action Plan for Maximising Sales, Publicity and Promotion
Publisher: Piatkus, London, UK
Publication Date: 1992
Language: English
ISBN 10: 0749911816
ISBN 13: 9780749911812
Binding: Hardcover
Edition: 1st Edition
Condition: As New

About this title

Synopsis

Based on real-life marketing experience, this book offers a step-by-step approach to selling better and promoting harder, and is aimed at even those who have had no formal business training. Each chapter deals with a specific aspect of the marketing process, and suggests techniques that can be applied immediately. Some of the ideas are for saving money, whilst others advise readers on sharpening their focus on those people who are most likely to become their customers in the future.

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