Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

It includes analysis techniques within the following categories:

Financial analytics – cashflow, profitability, sales forecasts
Market analytics – market size, market trends, marketing channels
Customer analytics – customer lifetime values, social media, customer needs
Employee analytics – capacity, performance, leadership
Operational analytics – supply chains, competencies, environmental impact
Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

What is it?
When should I use it?
How do I use it?
Tips and pitfalls
Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

From the Back Cover:

A VITAL INSIGHT TO ANALYTICS FOR EVERY BUSINESS

Analytics are essential in any modern business. They help you make better decisions, develop your strategy and identify growth opportunities in business.

Key Business Analytics provides easy access to the most powerful analytics tools. Whether you are a busy manager, business analyst or data professional, you can unlock the insights behind the data and improve your business performance.

Covering over 60 approaches, this jargon-busting book provides a practical overview of analytics tools and explains how to use them. It will help you to understand some of the most valuable analytics techniques, the areas in business to apply them to and how to turn data into insights. From scenario analysis to data mining, learn how to interpret your data and transform the way you make business decisions. It’s the essential guide for every manager.

"About this title" may belong to another edition of this title.

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