THE PSYCHOLOGY OF ADVERTISING IN THEORY AND PRACTICE. A Simple Exposition of the Principles of Psychology In Their Relation to Successful Advertising.

Scott, Walter Dill

Published by Small, Maynard & Company, Boston, MA, 1921

Condition: Used - Very good Hardcover

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Sold by Kurt Gippert Bookseller (ABAA), Chicago, IL, U.S.A.

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Used - Hardcover

Condition: Used - Very good

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About this Item

x, 437 pages of text including a bibliography. Hardcover binding with moderate sunning to the spine and minor to moderate rubbing. No dustjacket. Contains 130 black & white illustrations, mainly showing original advertisements. Previous owner's name neatly on the inside front cover. The text is clean and unmarked. Size: Octavo (8vo).

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Bibliographic Details

Title

THE PSYCHOLOGY OF ADVERTISING IN THEORY AND PRACTICE. A Simple Exposition of the Principles of Psychology In Their Relation to Successful Advertising.

Publisher

Small, Maynard & Company, Boston, MA

Publication Date

1921

Binding

Hardcover

Edition

First thus edition.

Condition

Very good condition

Book Type

Book

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Business and Finance

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Buying and selling books since 1990. We have an inventory of 50,000 books much of which is not offered online. We carry out-of-print, antiquarian, unusual and uncommon books, autographed books, historic documents and manuscripts, and signed photographs, early printed maps, ephemera and more. We are interested in acquiring personal libraries, family or institutional collections, or any number of books of quality. OPEN BY APPOINTMENT. Please contact us prior to visiting. Member of the ABAA, The Manuscript Society, The Caxton Club and the Midwest Antiquarian Booksellers' Association.

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Kurt Gippert Bookseller (ABAA)
IL, U.S.A.

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