Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)

Miletsky, Jason I.

ISBN 10: 0619035633 / ISBN 13: 9780619035631

Published by Course Technology, 2002

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Bibliographic Details

• Title: Planning, Developing, and Marketing Successful Web Sites (Web Warrior Series)
• Publisher: Course Technology
• Publication Date: 2002
• Language: English
• ISBN 10: 0619035633
• ISBN 13: 9780619035631
• Binding: Soft cover
• Edition: 1st Edition
• Condition: New
• Weight: 1.6 pounds

About this title

Synopsis

If you are an E-Commerce entrepreneur, this is the book that you'll want your technical staff to read before creating your Web Site. This book provides future developers and designers information on how to think about creating a successful Web Site. In terms of the physical site and its role in the overall success of the dot-com business, it urges readers to think about their business as a complex program that responds to the needs of the customer who contact it over the Web. Broken down into three sections, this comprehensive book covers the following areas: Planning and Analysis, Designing and Developing, and Marketing. Managing and Marketing a Successful Web Site is for the programmer or developer who is serious about exploring the nature of a successful Web Site.

About the Author

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hershey's, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.