Bohemia Goes West. / Greenwich Village.

1918 Vincent Pepe Real Estate Broadside Map of Greenwich Village - Gentrification

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Seller: Geographicus Rare Antique Maps, Brooklyn, NY, U.S.A.Geographicus Rare Antique Maps

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Condition: Used

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Item description from seller

Good. Some wear and discoloration on old fold lines. Image represents the front and back of a single sheet. Size 14 x 9.5 Inches. A fascinating bit of New York City ephemera, this is a double-sided advertising broadside map of Greenwich Village promoting the real-estate developments of Vincent Pepe (1886 - 1935) - the driving force for the gentrification of Greenwich Village from 1915 - 1925. A Closer Look The map details the small part of Greenwich Village that, under Pepe's eye, first underwent gentrification: east of 8th Avenue, south of 14th, north of Spring, and west as far as Washington Square and Wooster. Residential streets are indicated with double lines. The verso features a May 1918 article first published in Vanity Fair that laments or praises (it is ambiguous) the district's gentrification at the hand of developer Vincent Pepe. It describes how the 'bohemians' of the Village have been driven west of 8th Avenue to Sheridan and Abingdon Squares by high rents, displaced by monied dilettantes yearning to be associated with the Village's famous artsy bohemians. It details Pepe's acquisition and renovation of dilapidated townhouses and their transformation into multi-unit apartment buildings. In one voice, it both celebrates the preservation of this historic district and laments the loss of the edgy bohemians that made it famous. Vincent Pepe - Gentrifier of Greenwich Village Vincent Pepe (1886 - 1935) emigrated to the United States from Italy in 1887 when he was just a year old. His father started a real estate business, and as a young man, Pepe followed suit, recognizing the beautiful but rundown historic townhouses and bohemian reputation of Greenwich Village as an ideal combination for profitable redevelopment. Pepe controlled many properties in and around Greenwich Village, but his signature development was the Minettas - a cluster of streets known for libertarian anything-goes nightlife even in the 19th century. On the west side of Minetta Street, Pepe acquired 13 buildings, renovated them, and combined their backyards into a common garden. He accomplished a similar feat with 1, 3, and 5 Minetta Lane and 17 Minetta Street. Although he promoted the developments as 'for artists', few of whom could afford the new apartments. Pepe, himself a wealthy man, lived only a few blocks away at 30 West 11th Street. Pepe came to a sad end. The Great Depression (1929 - 1939) proved hard on his real estate interests, and he killed himself in 1935. Publication History and Census This broadside was printed on behalf of Pepe Brothers Real Estate. The quoted article was written by Elmer Davis and first published in the May 1918 issue of Vanity Fair . We believe this broadside to be contemporaneous with the article and Vincent Pepe's most active period. This is the only known example.

Seller Inventory # GreenwichVillage-vincentpepe-1918

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Bibliographic details

Title: Bohemia Goes West. / Greenwich Village.
Author: 1918 Vincent Pepe Real Estate Broadside Map of Greenwich Village - Gentrification
Publication year: 1918
Seller catalogs: NEW-YORK-MAPS

Geographicus Rare Antique Maps

Brooklyn, NY, U.S.A.

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Geographicus Rare Antique Maps was founded in New York, New York, by Kevin James Brown in 1999. We are specialist antiquarians dealing in historic maps from all over the world and in all price ranges. Our enthusiasm, passion, and devotion to scholarship is expressed in our meticulously researched descriptions, among the most detailed and comprehensive available anywhere, for each and every rare map that passes over our desk. This same devotion guides the relationships of honesty and trust we have fostered with our clients, whether through purchasing or selling a rare map, getting an appraisal, or simply calling to discuss antique maps in general. We are happy to assist you no matter whether you are an interior decorator, an institution, an experienced collector, or are just looking for a single antique map. Geographicus is a member of the ABAA (Antiquarian Booksellers' Association of America), the ILAB (International League of Antiquarian Booksellers), the New York Map Society, the Washington Map Society, the IMCOS, and the Society for the History of Discoveries. While primarily an internet-based company, we are happy to meet with clients to show our antique maps by appointment at our New York City location.

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Geographicus Rare Antique Maps offers a full guarantee of authenticity on every map we sell. We do not trade in modern reproductions or contemporary copies. A signed Certificate of Authenticity will accompany every map we sell. Any map legitimately found to be a fake or reproduction may be returned to Geographicus at any time for a full refund. Returns based on claims of inauthenticity must be accompanied by no less than two letters from industry professionals (other ABAA/ILAB dealers, map librarians, map curators, certified appraisers, auctions house specialists, etc.) attesting that the map or book in question is a contemporary forgery or reproduction and explaining their reasoning.

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All maps and books shipped to and from Geographicus Rare Antique Maps are insured by our Fine Arts Dealer policy. The deductible on all shipped items is 100 USD. The deductible is paid by the shipper unless otherwise agreed. Damage claims must be filed within 7 days of receipt to be honored. Lost parcel claims can be filed up to 3 months after the shipment is sent.