Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Publisher: Electronic Industry Publishing House Pub. Date :2010-03-01. book marketing planning theory and skills as the main line. the system introduces innovative. creative thinking. marketing. strategic planning. corporate image planning . product planning. price planning. etc. covering the marketing planning practice in all areas. Among them. the creative thinking training. planning methods. planning road shows. retail business planning. marketing planning organization. marketing planners. retailers shelves strategies. category management. etc. are rarely mentioned. but other similar materials have been in practice widespread use of the content. In the first edition of the book is based on the increase of new sections to guide the case. the content was updated and re-combination. The teaching materials for vocational colleges. asFour Satisfaction guaranteed,or money back.

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Bibliographic Details

Title: marketing planning: theory and techniques (2nd edition)
Publisher: Electronics Industry Publishing House Pub. Date :2
Publication Date: 2010
Language: English
ISBN 10: 7121103095
ISBN 13: 9787121103094
Binding: paperback
Condition: New

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Synopsis

Date :2010-2-1 280 Electronic Industry Press book marketing planning theory and skills as the main line . the system introduced creativity . creative thinking. marketing. strategic planning. corporate image planning. product planning . price plan etc. . covering the marketing planning practice in all areas . Among them. the creative thinking training . planning methods . roadshows planning . retail business planning. marketing planning organization . marketing planners . retailers shelves countermeasures . category management . etc. are rarely mentioned but other similar materials has been in practice widespread use of the content. In the first edition of the book is based on the increase of new cases lead column. the content has been updated and re- combinations. This material is suitable for higher vocational colleges . adult college ...

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