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Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
"synopsis" may belong to another edition of this title.
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Book Description Pearson College Div, 2011. Paperback. Condition: Brand New. 6th edition. 432 pages. 9.00x6.90x0.90 inches. In Stock. Seller Inventory # zk0132147556
Book Description Prentice Hall, 2011. Condition: New. book. Seller Inventory # M0132147556