Excellence in Business Communication (8th Edition)

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9780136157502: Excellence in Business Communication (8th Edition)

KEY BENEFIT: This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills.

KEY TOPICS: Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters).

MARKET: With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

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From the Back Cover:

Mastering Business Communications, Perils of Pauline, Version 2.0, updates and improves the popular Perils of Pauline CD-ROM. Students follow the ups and downs of a fictional character, Pauline Peterson, in her first job after graduating from college. Students watch Pauline as she faces a variety of crises at work, then they help her meet these challenges through interactive exercises. Students will see the positive consequences when Pauline puts her business communication know-how to work. They'll also see the sometime humorous, sometime difficult, consequences when she fails to meet these challenges.

This dramatic, informative, and stimulating CD covers the following topics:

  • Conducting a Meeting
  • Verbal and Nonverbal Communication
  • Intercultural Communication
  • Using E-Mail Effectively in Business
  • Brainstorming Sessions
  • Listening Skills
  • Persuasive Messages
  • Succesful Résumés
  • The Job Interview
  • Giving a Formal Speech
  • Writing Bad News Messages
  • Resolving Conflict

About the Author:

Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.

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Book Description Prentice Hall, U.S.A., 2007. Soft Cover. Book Condition: New. 0136157505 New. May have slight shelfwear from storage. Excellence in Business Communication (8th Edition) By John V. Thill (Author), Courtland L. Bovee (Author) Product Details Paperback: 784 pages Publisher: Prentice Hall; 8 edition (December 20, 2007) Language: English ISBN-10: 0136157505 ISBN-13: Product Dimensions: 8.5 x 1.1 x 10.9 inches. Bookseller Inventory # Z0136157505ZN

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