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Created by the continuous feedback of a "student-tested, faculty-approved" process, BUSN 8 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
"synopsis" may belong to another edition of this title.
Marcella Kelly teaches the Introduction to Business course every semester at Santa Monica College. In addition to well recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her first-hand business experience with strong teaching credentials built throughout her years of experience in the classroom.Review:
"I am amazed at the pricing of this textbook...Adequate coverage of the material at about half the price of a traditional textbook!" - J.D. Penley, Instructor with Catawba Valley CC
"I slowly took the book and opened it to skim through it. Well, I ended up reading most of every chapter! I can't believe that a textbook held my interest and curiosity like this one did! The material is so pertinent and up to date! I loved the subjects...I love this book and can't wait to use it!" - Linda Merrill, student at River Valley CC
"It reminds me of reading an article in Fortune magazine. I also like that it has incredibly recent examples and topics - it's more cutting edge than other books."- R.Condos, Instructor with American River College
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub, 2009. Condition: New. book. Seller Inventory # M0324581874
Book Description South-Western College Pub, 2009. Paperback. Condition: New. Never used!. Seller Inventory # P110324581874