Telecourse Guide (with Correlation) for Longenecker/Moore/Petty/Palich’s Small Business Management: Launching and Growing Entrepreneurial Ventures

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9780324591309: Telecourse Guide (with Correlation) for Longenecker/Moore/Petty/Palich’s Small Business Management: Launching and Growing Entrepreneurial Ventures
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About the Author:

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 52 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the Association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Justin Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

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Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
Published by South-Western College Pub (2008)
ISBN 10: 0324591306 ISBN 13: 9780324591309
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Justin G. Longenecker; Carlos W. Moore; J. William Petty; Leslie E. Palich
Published by South-Western College Pub (2008)
ISBN 10: 0324591306 ISBN 13: 9780324591309
New Hardcover Quantity Available: 1
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