Contemporary Business

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9780470531297: Contemporary Business
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Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

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About the Author:

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

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Other Popular Editions of the Same Title

9781118118085: Contemporary Business 14th Edition for OCCC Softcover Color

Featured Edition

ISBN 10:  1118118081 ISBN 13:  9781118118085
Publisher: Wiley, 2011
Softcover

9781118104453: Contemporary Business 14th Edition for Anne Arundel Community College

Wiley, 2011
Softcover

9781118426715: Contemporary Business 14th Edition

Wiley, 2012
Softcover

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