Public Relations Cases

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9780495050285: Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

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About the Author:

Jerry A. Hendrix, Ph.D., is Professor Emeritus at American University, Washington, D.C., where he taught for thirty-seven years. He is an accredited member of the Public Relations Society of America.

Darrell C. Hayes is director of the Weekend Public Communication Graduate Program and an adjunct associate professor at American University's School of Communication, Washington, D.C. He conducts frequent crisis communication workshops for government agencies. Before joining the faculty, he had more than 15 years of experience in public relations with technology firms, with nonprofit associations, and as a government communication manager. He also served as the managing director of the Aerospace Education Foundation. He is an accredited member of the Public Relations Society of America.

Review:

"Probably the best-known case study approach is associated with Jerry A. Hendrix "

"The Hendrix book was chosen for its excellent collection of contemporary cases, its presentation of both practical and theoretical elements necessary for planning, its clarity in presenting steps in the PR process and its overall readability. I've looked at other case books but concluded that the Hendrix book is the best for my purposes."

"My main reason for choosing Hendrix is the cases that appear in the text. I like the categories of coverage and the specific cases included. I also find the format of the cases very easy to use as a basis for course discussion. I am currently very satisfied with the text..."

"I selected Public Relations Cases primarily for the variety of cases and topics it covers. I believe that variety--especially the number of cases--is its greatest virtue."

"About this title" may belong to another edition of this title.

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Hendrix, Jerry A.; Hayes, Darrell C.
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ISBN 10: 0495050288 ISBN 13: 9780495050285
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Book Description Thomson Wardsworth, 2006. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [0839TMPubliRelatioHendrix]. Bookseller Inventory # 049505028801906

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