Explore cultural anthropology in an applied and fascinating way with Gary Ferraro and Susan Andreatta's CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE. This contemporary text is highly relevant to today's students and gives you all the key material you need for your introductory course. With real-world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own and to apply what you learn to situations in your personal and professional life. Check out the real-life examples of cross-cultural misunderstandings and issues (in popular "Cross-Cultural Miscues" features) to view "culture at work." Also, the book takes a look at specialized vocabularies such as "chickspeak" (the language of single, urban, upwardly mobile women) and contemporary topics such as the war in Iraq and environmental degradation.
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Gary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBM and G.E. Plastics. He currently works with businesses to help them cope with cultural differences at home and abroad.
Susan Andreatta is a past president of the Society for Applied Anthropology. Her theoretical background lies in political economy and political ecology as applied to the environment and health. As an applied anthropologist, Andreatta conducts field research in the areas of tourism, migration, resettlement, health and nutrition, sustainable farming and fishing, and the marketing of fresh local produce and seafood.
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