The Business of Media: Corporate Media and the Public Interest

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9780761986409: The Business of Media: Corporate Media and the Public Interest

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.

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About the Author:

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.



William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

Review:

"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples." 

(Jane Downing)

"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." (The Bookwatch)

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