Foundations of Business

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9781111580155: Foundations of Business
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Foundations of Business, 3E gives students the comprehensive preparation they'll need to SUCCEED in today's competitive business world. By providing a brief survey of the major functional areas of business, including management, marketing, accounting, finance, economics, and information technology, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids is also available within the text and on the student companion website to help you achieve SUCCESS in the course and today's competitive business world.

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About the Author:

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Review:

"Although the Introduction to Business course is considered an "overview" course--there must be a balance between the macro and micro perspective. Too much exclusion of detail compromises the students' understanding of the big picture. This text provides an excellent balance."

"The material does a very good job of covering the current state of business and provides a solid foundation...."

"The material was presented in a simple manner even though some of it can be considered complex. ... A well done chapter on a difficult-to-present topic in an introduction to business course. I am rather 'blown away' by this chapter as you don't see your competitors doing such a great job with this as you have done."

"I think this chapter presents the subject in a clear and concise manner. Accounting is a difficult topic for the students to grasp. Many begin college as accounting majors and change majors into other business programs. I think the authors do a fine job and make the concepts understandable."

"I really like this book. It is user friendly for all ages, at all stages of one's life."

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9781133288756: Bundle: Foundations of Business, 3rd + Cengagenow Printed Access Card, 3rd

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ISBN 10:  1133288758 ISBN 13:  9781133288756
Publisher: Cengage, 2013
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