Delve immediately into the heart of ethics in business today with the latest, practical, applied coverage found in Ferrell/Fraedrich/Ferrell's BUSINESS ETHICS 2009 UPDATE. In the midst of the most recent business developments and financial crises, this book's accessible, up-to-date approach provides unmatched insights into the complex environment in which contemporary managers make ethical decisions. The book's solid managerial framework highlights the latest developments in ethics and how they relate to overall concepts, processes, and best practices. Readers clearly see the critical role that ethics can play in strategic business decisions. Captivating new cases and engaging examples help readers prepare for ethical dilemmas they will actually face in today's business world.
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O. C. Ferrell is Professor of Marketing and Creative Enterprise Scholar at Anderson Schools of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously as Chair of the Colorado State University Marketing Department. He has also been on the faculties of University of Memphis, Texas A&M University, and Illinois State University. He received his Ph.D. in marketing from Louisiana State University. He is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is currently a member of the advisory committee for the AMA marketing certification program. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is a Society of Marketing Advances and Southwestern Marketing Association Fellow. He is the Academy of Marketing Science's Vice President of Publications. He currently serves as Marketing Ethics and Social Issues Section Editor of the _Journal of Micromarketing_. Dr. Ferrell is the co-author of 18 books and approximately 75 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Public Policy Marketing_, as well as other journals.
John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the Journal of Macro Marketing, Journal of Business Ethics, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988.
Dr. Linda Ferrell (Ph.D. University of Memphis) is Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. Dr. Ferrell has coauthored BUSINESS AND SOCIETY with O. C. Ferrell and Debbie M. Thorne and is co-author of BUSINESS IN A CHANGING WORLD with O.C. Ferrell and Geoff Hirt. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published over 30 articles in Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, AMS Review, Journal of Strategic Marketing, Journal of Business Ethics, Case Research Journal, as well as others. She leads the Bill Daniels Teaching Business Ethics Initiative at the University of New Mexico. This initiative involves a $1.25 million grant from the Daniels Fund that involves business ethics outreach activities and the development of business ethics teaching resources.
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