The Why of the Buy: Consumer Behavior and Fashion Marketing

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9781563674563: The Why of the Buy: Consumer Behavior and Fashion Marketing

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. The Why of the Buy: Consumer Behavior and Fashion Marketing addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic and relevant way that will attract and engage students.

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About the Author:

Patricia M. Rath, International Academy of Design and Technology, Chicago.
Stefani Bay Illinois Institute of Art, Chicago.
Richard Petrizzi Illinois Institute of Art, Chicago.
Penny Gill Writer/Journalist.

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Book Description Fairchild Books, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. This text addresses how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. Bookseller Inventory # ABE_book_new_1563674564

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