Fashion Brand Merchandising

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9781563675614: Fashion Brand Merchandising
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Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
Instructors, contact your Sales Representative for access to Instructor's Materials.

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About the Author:

Gordon T. Kendall is a freelance author and lecturer based in
Dallas, Texas.

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condition: New. Language: English . Brand New Book. Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor s Guide provides suggestions for planning the course and using the text -- Powerpoint presentation. Seller Inventory # AA79781563675614

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2009. Hardback. Condition: New. Language: English . Brand New Book. Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor s Guide provides suggestions for planning the course and using the text -- Powerpoint presentation. Seller Inventory # AA79781563675614

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