The Business of Fashion: Designing, Manufacturing and Marketing

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9781609011109: The Business of Fashion: Designing, Manufacturing and Marketing

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

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About the Author:

Leslie Davis Burns, Kathy K. Mullet and Nancy O. Bryant are all based at Oregon State University.

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Book Description Bloomsbury Publishing PLC, United Kingdom, 2011. Paperback. Book Condition: New. 4th Revised edition. 231 x 188 mm. Language: English . Brand New Book. Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Bookseller Inventory # AAZ9781609011109

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