Absolut Book: The Absolut Vodka Advertising Story

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9781885203298: Absolut Book: The Absolut Vodka Advertising Story

Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.

In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

"synopsis" may belong to another edition of this title.

Product Description:

The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever.

Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.
Chapters include:

  • Absolut Beginning
  • Absolut Objects
  • Absolut Art
  • Absolut Fashion
  • Absolut Flavors
In this book, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.

Product Description:

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.

Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.

"About this title" may belong to another edition of this title.

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Book Description Tuttle Publishing, United States, 1998. Paperback. Book Condition: New. New edition. 292 x 226 mm. Language: English . Brand New Book. A New York Times bestseller with over 175,000 copies sold, the ABSOLUT BOOK is as good as the vodka it promotes. Richard Lewis takes readers behind the scenes to cover the birth and growth of this award-winning advertising campaign, and provides the definitive illustrated history of one of the most successful advertising promotions ever seen. This collector s delight will appeal to designers, art lovers, vodka drinkers and anyone with good taste. Bookseller Inventory # AAS9781885203298

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Book Description Tuttle Publishing, United States, 1998. Paperback. Book Condition: New. New edition. 292 x 226 mm. Language: English . Brand New Book. A New York Times bestseller with over 175,000 copies sold, the ABSOLUT BOOK is as good as the vodka it promotes. Richard Lewis takes readers behind the scenes to cover the birth and growth of this award-winning advertising campaign, and provides the definitive illustrated history of one of the most successful advertising promotions ever seen. This collector s delight will appeal to designers, art lovers, vodka drinkers and anyone with good taste. Bookseller Inventory # AAS9781885203298

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