Designed to bridge the gap between rich academic literature and the world of marketing practice
This book combines a thorough, engaging -- and readable -- scholarly approach showing how the theory works in practice, with current, detailed examples that show how marketing managers make decisions in all areas of the marketing mix. Varied pedagogy and strong supplements package support different learning styles and make even the most complex concepts come alive.
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks12842
Book Description Condition: New. Buy with confidence! Book is in new, never-used condition. Seller Inventory # bk0023051620xvz189zvxnew
Book Description Condition: New. New! This book is in the same immaculate condition as when it was published. Seller Inventory # 353-0023051620-new